TopToolAdvisor

Review · Marketing

Campaign Monitor review

An email marketing platform with template-focused design tools, team features and plans sized by contact count.

By the TopToolAdvisor research desk · Updated November 5, 2026

Features (35%)
7.6
Ease of use (35%)
8.4
Value (30%)
7.6

Campaign Monitor is a design-led email tool that suits teams sharing templates. Every plan includes unlimited users, and the core toolkit covers a drag-and-drop builder, a customizable template library, segmentation tools, A/B testing and real-time reporting. Lite, listed at $11.70 per month with the annual discount for up to 500 contacts, adds custom coded templates, drip campaigns, unlimited signup forms, an AI writer, pre-built journeys and transactional emails, but caps sends at five times your subscriber count each month. Essentials moves to unlimited sends, priority support, inbox preview, unlimited AI email features and Marketing Studio for generating on-brand emails and images. Premier adds phone support, engagement segments, send time optimization, email section locking, template management for teams and the website builder that other plans buy at $10 a month. The trial runs 30 days with 500 contacts. Automation is solid for drips but lighter than ActiveCampaign, and costs rise steadily with list size.

Who it is for

Agencies and marketing teams that care about branded templates and template control for multiple users.

Price

Lite from $11.70 per month with annual discount for up to 500 contacts; Essentials and Premier cost more.

Lite Great for just getting started. $ 1170 /month with 10% annual discount
Quoted from the vendor pricing page on November 5, 2026.

Key features

  • Drag-and-drop builder with a customizable template library
  • Unlimited users on every plan
  • Drip campaigns, pre-built automated journeys and transactional emails
  • Unlimited sends, inbox preview and Marketing Studio on Essentials
  • Send time optimization and section locking on Premier

Strengths and weaknesses

  • Strength: Unlimited users on all plans
  • Strength: Template management and section locking for teams
  • Strength: 30-day free trial
  • Weakness: Lite sends are limited to 5x subscribers per month
  • Weakness: Phone support only on Premier
  • Weakness: Website builder costs $10 a month below Premier

Key facts

  • Lite: $11.70 per month with annual discount, 500 contacts
  • Free trial: 30 days, 500 contacts and 500 emails
  • Users: Unlimited on every plan
  • Currency: Prices listed in USD

Where it ranks

Campaign Monitor is No. 10 in our Best Email Marketing Software verdict.

Alternatives we scored

Visit campaignmonitor.com · Questions or corrections: editorial@toptooladvisor.com