MailerLite review

MailerLite fits the way most small businesses use email: a newsletter, a promotion now and then, and a welcome series for new signups. The free plan already handles all three, with campaigns, automations, signup forms, a landing page and a small website for up to 250 subscribers and 2,500 emails a month. That is enough for a new shop or studio to build the habit at no cost. Comfort starts at $12 a month and adds unlimited templates, dynamic emails, automatic resends to people who did not open, multivariate testing, an unsubscribe page builder, a preference center and an AI writing assistant. It also allows 50 automations, 10 forms and 3 user seats, which covers most small teams. Power, from $25 a month, removes those caps. The limits to watch are the 250 subscriber ceiling on Free and the seat count on Comfort if several people edit campaigns.

Who it is for

Small businesses that want a capable free plan and a low first paid tier for newsletters and promotions.

Price

Free plan for up to 250 subscribers; Comfort from $12 per month, Power from $25 per month; save 10% billed yearly.

The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free plan with 250 subscribers, 2,500 monthly emails and 2 user seats
• Drag and drop, custom HTML and simple email editors on every plan
• Automations, signup forms, a landing page and a website on the free plan
• Dynamic emails, auto resend and multivariate testing on Comfort
• AI writing assistant and smart sending on Comfort

Strengths and weaknesses

• Strength: The free plan includes automations, not just one-off campaigns
• Strength: Comfort adds testing and a preference center for $12 a month
• Strength: All three email editors are available from the free plan
• Weakness: The free plan stops at 250 subscribers
• Weakness: Comfort limits you to 50 automations, 10 forms and 3 seats
• Weakness: Unlimited seats and automations need the Power plan

Key facts

• Free plan: 250 subscribers, 2,500 monthly emails, 2 seats
• Comfort: From $12 per month
• Power: From $25 per month
• Trial: 14 days of premium features for new accounts

Where it ranks

MailerLite is No. 1 in our Best Email Marketing Software for Small Business verdict and No. 1 in Best Email Marketing Software.