ActiveCampaign review

ActiveCampaign is a general automation platform with a solid ecommerce kit on top. Its store features include abandoned cart reminders, product catalog blocks, cross-sell messages, personalized discounts, predictive sending and subscription and recurring payment tools, and it connects to more than 900 apps. The automation builder supports split and conditional actions, and an AI assistant can draft a workflow from a plain-text goal. Starter costs $15 a month billed yearly for 1,000 contacts and 10,000 monthly sends with one user seat, and Plus at $49 billed yearly is the next tier up. Reports on cart abandonment can point to checkout problems such as shipping costs. The trade-off is that ActiveCampaign is less store-native than Klaviyo or Drip, and its builder takes more setup to master. It makes most sense for stores that also sell to leads over a longer cycle or want sales and marketing in one account.

Who it is for

Stores that want detailed automation and a CRM in the same account.

Price

Starter from $15 per month billed yearly for 1,000 contacts; Plus from $49, Pro from $79, Enterprise from $145.

Starter For getting your first automations live. Starts at $15 / Month Billed yearly for 1,000 contacts
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Multi-step automations with split and conditional actions
• Abandoned cart reminders, product catalog and cross-sell messages
• AI automation builder that drafts workflows from a plain-text goal
• Subscriptions and recurring payments from the storefront
• More than 900 integrations

Strengths and weaknesses

• Strength: Low entry price for 1,000 contacts and 10,000 monthly sends
• Strength: Automation depth that suits complex customer journeys
• Strength: Cart abandonment reporting to spot checkout problems
• Weakness: Starter includes only 1 user seat
• Weakness: The builder takes longer to learn than store-first tools
• Weakness: No free plan

Key facts

• Starter: $15 a month billed yearly, 1,000 contacts, 10,000 sends
• Plus: $49 a month billed yearly
• Integrations: 900+
• Free trial: 14 days, no credit card

Where it ranks

ActiveCampaign is No. 7 in our Best Email Marketing Software for Ecommerce verdict and No. 4 in Best Email Marketing Software and No. 2 in Best Marketing Automation Software.