Capillary Technologies review

Capillary Technologies is the specialist on this list: it sells loyalty and customer engagement software to large brands rather than a general CRM. Its product line covers Loyalty+, Engage+, Insights+, CDP+ and Rewards+, and its loyalty guide describes the functions a retailer would expect: member enrollment and profiles, points accrual, redemption and expiry, tier rules, a reward catalog and a rules engine, plus reporting. Capillary says its platform integrates with CRM, POS, eCommerce and CDP systems and processes transactions in real time, and that it runs on a managed SaaS model that includes program operations. It reports working with 415+ enterprise brands, including 20+ Fortune 500 companies. Capillary is open about the main limit for this category: it calls a loyalty platform complementary to a CRM, not a substitute, so most retailers run it next to Salesforce, Microsoft or another CRM. Prices are not published. Choose it when loyalty is a major revenue program, not a feature.

Who it is for

Large retailers running complex loyalty programs

Price

See vendor pricing (USD check pending); sold by quote.

US price check pending. See the vendor pricing page.

Key features

• Loyalty+ for points, tiers, reward catalogs and a rules engine
• CDP+ for unified member profiles with behavioral and transactional data
• Engage+ for omnichannel engagement and Insights+ for analytics
• Integrations with CRM, POS, eCommerce and CDP systems
• Managed SaaS model that includes platform and program operations

Strengths and weaknesses

• Strength: Built specifically for loyalty at enterprise scale
• Strength: Capillary says it works with 415+ enterprise brands, including 20+ Fortune 500 companies
• Strength: Retail is one of its listed industries
• Weakness: No published prices
• Weakness: Capillary itself says a loyalty platform complements a CRM rather than replacing it
• Weakness: Aimed at enterprise brands, not single stores

Key facts

• Products: Loyalty+, Engage+, Insights+, CDP+, Rewards+
• Customers: 415+ enterprise brands
• Delivery: Managed SaaS
• Pricing: On request

Where it ranks

Capillary Technologies is No. 10 in our Best CRM for Retail verdict.