Klaviyo review

Klaviyo is built for stores whose email program runs on customer data. Its flow builder triggers on actions such as viewing a product, starting checkout, placing an order or a price drop, and it can also fire on a predicted next order date, which helps with replenishment reminders. Each flow can branch by cart value, VIP status, new or returning customer, location or lifetime value, and email, SMS and push can sit in the same sequence. More than 60 templates cover the standard store flows, and the newer Composer agent can draft campaigns and flows from a prompt. The free plan is a real working account with flows and segmentation, but it caps out at 250 active profiles and 500 emails a month, and full email support ends after 60 days. Paid prices were shown only in other currencies from our location, so check the calculator on Klaviyo's US page for your list size before you commit.

Who it is for

Growing online stores that want detailed segmentation and many behavior-based flows.

Price

See vendor pricing (USD check pending): free plan for up to 250 active profiles and 500 email sends a month.

US price check pending. See the vendor pricing page.

Key features

• More than 60 pre-built flow templates, including abandoned cart, browse abandonment and back in stock
• Flow triggers for viewed product, started checkout, placed order, price drop and predicted next order
• Split logic by cart value, VIP status, new or returning customer and lifetime value
• Email, SMS and push notifications in a single flow
• Integrations with more than 400 apps, including Shopify, WooCommerce and BigCommerce

Strengths and weaknesses

• Strength: The widest range of store-based triggers and split conditions on this list
• Strength: Free plan includes flows, segmentation and reporting
• Strength: A/B testing of send times, channels, content and discount offers inside flows
• Weakness: Free plan stops at 250 active profiles and 500 emails a month
• Weakness: Full email support on the free plan lasts only the first 60 days
• Weakness: Paid prices were not shown in US dollars from our location

Key facts

• Free plan: 250 active profiles, 500 emails a month
• Mobile messages on free plan: $5 of credit a month
• Flow templates: 60+ pre-built
• Integrations: 400+ apps

Where it ranks

Klaviyo is No. 1 in our Best Email Marketing Software for Ecommerce verdict and No. 6 in Best Email Marketing Software and No. 4 in Best Marketing Automation Software and No. 4 in Best SMS Marketing Software.