Clay review

Clay is less a contact database than a workshop for building lead data. You load companies or people into a table, then run enrichment across many providers in a waterfall, ask Claygent to research custom data points on the web, and trigger actions such as sending emails or syncing records. The free plan includes unlimited seats and tables, 6,000 actions and 1,200 data credits a year, with tables capped at 200 rows. Launch starts at $167 a month on annual billing and adds phone number enrichment, unlimited search with Audiences, job change and company news signals and email sending. Growth at $446 adds CRM auto-sync, HTTP API integrations, web intent signals and priority support. The power is real, but so is the setup time: someone must design the workflows and watch two separate meters. For a technical founder or a growth marketer it can replace several tools. For a rep who wants an email address now, simpler tools fit better.

Who it is for

Technical growth teams that want to build custom enrichment and prospecting workflows.

Price

Free plan; Launch from $167 per month billed annually.

Launch For small teams building and automating prospecting workflows $167/mo
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Multi-provider waterfall enrichment
• Claygent, an AI agent with web research for custom data points
• Phone number enrichment and unlimited search with Audiences on Launch
• Job change, promotion, new hire and company news signals
• Email sending through Clay's sequencer or a sequencing integration

Strengths and weaknesses

• Strength: Unlimited seats and tables, including on the free plan
• Strength: Draws on many data providers instead of one database
• Strength: Unused data credits roll over up to 2x the monthly amount
• Weakness: Steeper learning curve than any other tool on this list
• Weakness: Two meters, actions and data credits, make costs harder to predict
• Weakness: Free plan limits tables to 200 rows

Key facts

• Free plan: Yes, 6,000 actions and 1,200 data credits per year
• Launch: $167 per month, 180,000 actions per year
• Growth: $446 per month, 480,000 actions per year
• Seats: Unlimited seats and tables

Where it ranks

Clay is No. 7 in our Best Lead Generation Software verdict.