Lusha review

Lusha does one job well: it shows a verified email or phone number for the person you are looking at, and it does so with very little setup. The free plan gives 40 credits a month with no credit card, which is enough to judge coverage in your market. Starter costs $37.45 a month billed yearly for one seat and 4,800 credits a year granted upfront, and adds contact and company lookalikes, bulk enrichment, an AI assistant and five buying intent topics. Pro at $52.45 brings the API, CSV enrichment, signals, webhooks and two free seats, so a pair of reps can share it. Lusha lists automated email sequences and call recordings among its features, but its strength is the data reveal rather than campaign management. If your team already sends email from a CRM or a sequencer and mostly wants phone numbers for cold calls, Lusha is one of the easiest tools here to roll out.

Who it is for

Small teams that mainly need direct dials and emails and want to be productive on day one.

Price

Free plan with 40 credits per month; Starter $37.45 per month billed yearly.

Starter $ 37 .45 USD / month Billed yearly 4,800 credits per year
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Verified emails and phones with basic and advanced filters
• Contact and company lookalikes from Starter
• Bulk enrichment and an AI assistant
• Five buying intent topics on Starter
• API, CSV enrichment, signals and webhooks on Pro

Strengths and weaknesses

• Strength: Free plan with 40 credits a month and no credit card
• Strength: Starter grants 4,800 credits per year upfront
• Strength: Short learning curve for reps who just need contact details
• Weakness: Starter includes only one seat
• Weakness: API and CSV enrichment start on Pro at $52.45
• Weakness: No built-in multichannel outreach comparable to Apollo.io or Snov.io

Key facts

• Free plan: Yes, 40 credits per month, 1 seat
• Starter: $37.45 per month billed yearly, 4,800 credits per year
• Pro: $52.45 per month billed yearly, 7,200 credits per year
• Premium: $299.95 per month billed yearly, 40,800 credits per year

Where it ranks

Lusha is No. 3 in our Best Lead Generation Software verdict and No. 2 in Best Sales Intelligence Tools.