Apollo.io review

Apollo approaches cold email from the data side. Its contact and account database with advanced filters is the main draw, and paid plans add unlimited sequences, a deliverability suite with email warmup, domain and mailbox purchasing, waterfall enrichment, CRM integrations and a US dialer. Professional adds A/Z testing and AI lead scoring. A free plan includes 900 credits per seat per year, which is enough to try prospecting before paying. Credits are pooled across the team and used for emails, phone numbers, warmup, domains and mailboxes, so heavy users need to plan their allowance. Pricing is per seat rather than per send, which suits teams with a few reps who prospect deeply but costs more than volume-priced senders for a large SDR floor. Basic costs $49 per seat per month billed annually and Professional $79.

Who it is for

Teams that need prospect data more than raw sending volume and want one seat for both.

Price

Free plan; Basic from $49 per seat per month billed annually, Professional $79.

$49 Per seat per month, billed annually
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Contact and account data with advanced filters
• Unlimited sequences on Basic, A/Z testing on Professional
• Deliverability suite, email warmup and domain and mailbox purchasing on paid plans
• Waterfall enrichment and CRM integrations
• US dialer on paid plans

Strengths and weaknesses

• Strength: A free plan with credits for prospecting
• Strength: Data and sequencing share one seat
• Strength: 14-day trial on Basic and Professional
• Weakness: Priced per seat, so large SDR teams pay more than volume-priced senders
• Weakness: Credits are pooled and consumed by data and warmup
• Weakness: Organization needs at least 3 seats

Key facts

• Free plan: Yes, 900 credits per seat per year
• Paid tiers: Basic $49, Professional $79, Organization $119 per seat per month billed annually (Organization min 3 seats)
• Free trial: 14 days on Basic and Professional

Where it ranks

Apollo.io is No. 5 in our Best Cold Email Software verdict and No. 1 in Best Lead Generation Software and No. 1 in Best Sales Engagement Platforms and No. 1 in Best Sales Intelligence Tools.