Cloze review

Cloze takes a different approach from the lead-focused CRMs on this list. Instead of asking agents to log every touch, it reads email, meetings, phone calls, notes and documents and attaches them to the right contact. Its real estate pages describe an AI assistant that detects action items and reminds agents each morning who to follow up with, plus re-engagement reminders, automatic milestone and anniversary prompts and personalized email campaigns. Generative AI writes listing descriptions from a few facts and drafts replies. The Pro plan for individuals costs $17 per month billed annually or $19.99 month to month, and Business plans from $21 to $42 per user add team features such as lead routing and team analytics. The tradeoff is depth in real estate workflows: there is no IDX website, lead service or built-in transaction checklist like Wise Agent or Lofty offer. For agents whose business runs on their sphere and inbox, it is the cheapest way to stay in touch.

Who it is for

Solo agents who work their sphere from email and phone and want the CRM to do the data entry.

Price

Cloze Pro from $17 per month billed annually or $19.99 month to month; Business plans from $21 per user per month.

$17 /mo billed annually or $19.99 month-to-month
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Automatic logging of emails, calls and meetings to each contact
• AI assistant that detects action items and follow-up reminders
• Re-engagement reminders and milestone and anniversary prompts
• Generative AI for listing descriptions and email replies
• Lead routing and team analytics on Business plans

Strengths and weaknesses

• Strength: Lowest published entry price on this list
• Strength: Little manual data entry for agents
• Strength: 14-day free trial with no credit card
• Weakness: Not real estate only, so MLS and transaction tools are thinner
• Weakness: No IDX website or lead generation service
• Weakness: Team features such as lead routing need a Business plan

Key facts

• Plans: Pro $17, Business Silver $21, Gold $29, Platinum $42 per user per month billed annually
• Free trial: 14 days, no credit card required
• Brokerage offer: Connected Brokerage Platform for real estate firms

Where it ranks

Cloze is No. 3 in our Best CRM for Real Estate Agents verdict.