Follow Up Boss review

Follow Up Boss is built around one job: getting every new lead in front of the right agent and making sure someone follows up. The Grow plan, at $58 per user per month billed annually or $69 monthly, connects any lead source and website, applies custom lead distribution, sorts people into Smart Lists and runs automated Action Plans. Agents can call, text and email from the CRM, and managers get reports on agent and lead source performance. Pro, at $416 per month for 10 users billed annually, adds unlimited calling and texting, team inboxes, call reporting and personalized onboarding, and Platform adds teams within teams for large groups. AI features such as smart summaries and suggested tasks are included, though some depend on the calling add-on. The gaps are deliberate: there is no IDX website or lead generation service, so you bring your own. For agents and teams that already buy leads, it is the cleanest follow-up hub here.

Who it is for

Agents and teams that buy leads from several sources and need fast routing and follow-up without a long contract.

Price

Grow from $58 per user per month billed annually or $69 monthly; Pro $416 per month for 10 users billed annually.

$58 month/per user
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Connects any lead source and website
• Custom lead distribution rules for teams
• Smart Lists to organize leads and Action Plans to automate follow-up
• Calling, texting and email from inside the CRM
• Reporting on agent and lead source performance

Strengths and weaknesses

• Strength: Prices are published and plans have no contract
• Strength: Phone and email support 7 days a week on every plan
• Strength: Unlimited contacts, lead sources and integrations
• Weakness: Calling is a paid add-on on the Grow plan at $33 per user billed annually
• Weakness: No built-in IDX website or paid lead generation
• Weakness: Team inboxes and call reporting start on the Pro plan

Key facts

• Plans: Grow $58 per user, Pro $416 for 10 users, Platform $833 for 30 users per month billed annually
• Monthly billing: Grow $69 per user per month
• Support: Phone and email, 7 days a week

Where it ranks

Follow Up Boss is No. 1 in our Best CRM for Real Estate Agents verdict.