10 Best CRM for Real Estate Agents of 2026

Follow Up Boss is built around one job: getting every new lead in front of the right agent and making sure someone follows up. The Grow plan, at $58 per user per month billed annually or $69 monthly, connects any lead source and website, applies custom lead distribution, sorts people into Smart Lists and runs automated Action Plans. Agents can call, text and email from the CRM, and managers get reports on agent and lead source performance. Pro, at $416 per month for 10 users billed annually, adds unlimited calling and texting, team inboxes, call reporting and personalized onboarding, and Platform adds teams within teams for large groups. AI features such as smart summaries and suggested tasks are included, though some depend on the calling add-on. The gaps are deliberate: there is no IDX website or lead generation service, so you bring your own. For agents and teams that already buy leads, it is the cleanest follow-up hub here.

Wise Agent packs a lot into one flat price. The CRM plan costs $49 per month or $499 per year, which works out to $42 per month, and it includes lead automation, contact and lead management, transaction management, drip campaigns, a team calendar, reporting, a monthly newsletter, real estate stock content and unlimited document storage. Up to 5 team members are included on a shared login, and 24/7 live support and unlimited training come with every plan. The CRM + WiseSocial plan at $69 per month adds automated listing posts, branded listing videos and social scheduling. Costs climb with add-ons: separate logins are $20 per month each, extra team member batches are $20, and WiseText SMS carries an $80 registration fee plus $11 per month. There is no IDX website or lead generation service. For an agent who wants contact, transaction and campaign tools without per-seat pricing, it is the strongest value on this list.

Cloze takes a different approach from the lead-focused CRMs on this list. Instead of asking agents to log every touch, it reads email, meetings, phone calls, notes and documents and attaches them to the right contact. Its real estate pages describe an AI assistant that detects action items and reminds agents each morning who to follow up with, plus re-engagement reminders, automatic milestone and anniversary prompts and personalized email campaigns. Generative AI writes listing descriptions from a few facts and drafts replies. The Pro plan for individuals costs $17 per month billed annually or $19.99 month to month, and Business plans from $21 to $42 per user add team features such as lead routing and team analytics. The tradeoff is depth in real estate workflows: there is no IDX website, lead service or built-in transaction checklist like Wise Agent or Lofty offer. For agents whose business runs on their sphere and inbox, it is the cheapest way to stay in touch.

Lofty puts the IDX website, CRM and marketing automation for a real estate business on one platform. Every plan, from Lofty Agent to Enterprise, includes a customizable IDX website, an AI-powered CRM with unlimited contacts, email and texting, a basic dialer, campaign segments, a mobile app and Google and Outlook calendar and email integrations. Smart Plans run multi-step follow-up across email, text, calls and direct mail, and the platform adds transaction management and a reporting suite. Higher plans add advanced lead routing, team management, single sign-on and white labeling for brokerages. Lofty also sells AI agents, including a Sales Agent that acts as a virtual ISA, as add-ons, along with a power dialer and paid lead generation. The downside is cost visibility: no plan shows a price, and ad-based lead packages carry a 20% management fee on top of spend. For a team that wants one vendor running site, CRM and follow-up, it is the most complete bundle here.

BoldTrail is the platform Inside Real Estate describes as the next generation of kvCORE, and it is built for brokerages and large teams that want one ecosystem. The front office includes configurable IDX websites with hyper-local pages and behavioral insights, a lead engine with Google and Facebook sources, an AI-powered Smart CRM that surfaces top opportunities and automates tasks, and Marketing Autopilot with behavior-based campaigns, listing alerts, market reports and video messaging. Listing tools add one-click Facebook posting and bulk texting. Brokerages can add BoldTrail BackOffice for agent billing, commissions, onboarding and QuickBooks integration, plus BoldTrail Recruit for recruiting and retention. A lead concierge service with human staff is available through the marketplace. The cost of that breadth is transparency and setup time: packages are quoted after a demo, and small teams may not use half of the platform. For a brokerage that wants front and back office in one place, it is a strong fit.

IXACT Contact focuses on the part of real estate CRM work that brings repeat business: staying in touch. The plan costs $46.75 per month billed annually or $55 monthly and combines a CRM, email marketing, an automated monthly e-newsletter, a responsive agent website and a mobile app with Google sync. CRM features include detailed contact profiles, a calendar and task list, keep-in-touch call and birthday reminders, an active business area for listings and buyers, and automated lead capture and nurturing. Email marketing adds drip campaigns, holiday and event e-cards, BombBomb video email and open and click reporting, with 2,500 free mass emails a month. Teams pay $28.90 per member billed annually. What it lacks is the lead-response machinery of Follow Up Boss or Lofty, with no built-in calling or texting, and IDX listings cost extra. For a sphere-focused agent who wants marketing done with little effort, it is good value.

Real Geeks sells a connected system rather than a standalone CRM. The base Real Geeks Platform costs $399 per month plus a $500 one-time setup fee, includes 2 users and covers an IDX website, the Real Geeks CRM, marketing and automation, and training and support. CRM features include a mobile app, a built-in dialer, SMS autoresponders, an automated email drip system and market reports, and the website adds a property valuation tool for seller leads. Teams can add social lead packages at $299 or search and seller packages at $599 per month each, with estimated lead volumes and a dedicated success manager. Extra users are cheap on bigger teams, falling from $25 to $5 each. The tradeoffs are the setup fee, the 6 or 12 month commitment terms and an entry price far above CRM-only tools. For agents who want the vendor to supply the website and leads, the published pricing makes it easier to budget than quote-only rivals.

BoomTown sells a platform plus people. Its packages, Launch, Core, Grow and Advance, combine a consumer IDX website with listings updated as often as every half hour, lead generation run by certified experts, a predictive CRM and the BoomTown Now mobile app. The CRM tracks every call, email and text, places the most conversation-ready leads on an Opportunity Wall, and can list matches for a property with a fit score for each lead. Smart-Drip campaigns send emails and texts on the agent's behalf, and bulk actions handle tagging, drips and lead transfers. Success Assurance adds lead concierges who monitor the database and engage leads at the right time, and client teams handle onboarding, training and success coaching. BoomTown does not publish prices, so budgeting needs a demo. For teams that want both leads and help converting them, it is a full-service option; agents with their own lead flow will pay for services they do not need.

Propertybase is the choice for real estate firms that want the depth of Salesforce without building a real estate CRM from scratch. Lone Wolf prices it from $89 per user per month with the Force.com license included. The CRM covers lead capture, routing and auto-matching to listings, a deal pipeline that runs from first enquiry to commission payout, email marketing and property alerts, and real-time Salesforce reporting and dashboards. Agents get automated follow-up and task creation and a full mobile CRM on iOS and Android, while Lone Wolf Authentisign handles offers and signatures inside the CRM. Salesforce Agentforce adds AI lead scoring and deal predictions, and Salesforce Flow drives workflow automation. Brokerages can run multiple offices and territories. The downside is complexity: Salesforce platforms reward an admin who configures them, and the per-user price is higher than tools like Wise Agent. For a brokerage that wants room to customize, it is a solid base.

Top Producer leans on MLS data more than most CRMs here. Its Pro plan, listed at $179 per user per month, includes Market Snapshot branded reports built from MLS data, automated SMS and email lead response, built-in transaction management and MLS integration with more than 320 boards. The feature list covers unlimited contacts, leads and transactions, a customizable sales pipeline, unlimited SMS, two-way email and calendar sync with Google, Microsoft and Apple, dynamic workflows, commission tracking and email open and click tracking. Pro + Leads, from $479 per month, adds social leads, and Pro + Farming, from $599, adds AI-powered farm targeting and multi-channel marketing. Team bundles cost $399 for up to 5 users, $699 for 10 and $1,199 for 25, which brings the per-seat price down sharply. The single-user price is the highest here, and websites are a separate add-on. For agents who sell with market reports and farm a neighborhood, the MLS tools justify a look.