Great Question review

Great Question ranks fourth because it handles the operations around interviews better than most tools here. Self-serve includes interviews with round robin and rolling scheduling, surveys, prototype testing, concealed identity studies and observer rooms with unlimited observer seats. Its research CRM keeps a central panel of your own customers with segments, eligibility rules, CSV import and automated incentives, and the AI repository adds highlights, AI tagging, video reels, project and cross-project synthesis and an Ask AI feature. Pricing is published: $129 per seat per month, or $1,290 per seat per year, with a 14-day trial. Recruiting your own customers has no per-participant fee, while external recruitment and incentives are charged per participant. The trade-offs are the 5-seat ceiling on Self-serve and the features held back for Enterprise, including card sorting, tree testing, focus groups, SSO, AI moderated interviews and the User Interviews panel.

Who it is for

Teams that research their own customers often and want recruitment, scheduling, incentives and analysis in one place.

Price

Self-serve at $129 per seat per month, or $1,290 per seat per year; 14-day free trial.

Self-serve is $129 per seat per month, or $1,290 per seat per year (two months free).
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Interviews with round robin and rolling scheduling, surveys and prototype testing
• Observer rooms with unlimited observer seats
• Centralized participant panel with segments, eligibility rules and automated incentives
• AI repository with highlights, AI tagging, video reels and project synthesis
• Slack, Figma and 20+ native integrations

Strengths and weaknesses

• Strength: Recruiting your own customers carries no per-participant fee
• Strength: Unlimited free observers for stakeholders
• Strength: Clear published self-serve price
• Weakness: No free plan
• Weakness: Self-serve is capped at 5 seats
• Weakness: Card sorting, tree testing, focus groups and SSO require Enterprise

Key facts

• Free trial: 14 days on Self-serve
• Self-serve limits: Up to 5 seats, 100 research participants, 100 hours of video storage
• Enterprise: Custom annual plans, 5 seats minimum

Where it ranks

Great Question is No. 4 in our Best UX Research Tools verdict.