TopToolAdvisor

Review · Design & content

Maze review

A product research platform for prototype testing, surveys and interviews, with AI study building and AI moderated interviews.

By the TopToolAdvisor research desk · Updated November 9, 2026

Features (35%)
8.7
Ease of use (35%)
9.1
Value (30%)
7.6

Maze ranks second for ease of use and its fit with design work. The free plan gives 5 seats and 1 study a month, with essential prototype testing, surveys and pay-per-use panel credits, which is enough to test a Figma flow and see how results are reported. Everything beyond that sits on Enterprise: unlimited seats, custom study volumes, live website and mobile app testing, card sorting and tree testing in advanced form, moderated interview studies, AI moderated interviews, the AI study builder, interview transcription with automated theme analysis, SSO and a dedicated customer success manager. Maze also offers an MCP server so teams can query study data from AI assistants, available on Enterprise. The gap is in the middle: there is no published paid plan between the free tier and a sales-led contract, so a small team that outgrows 1 study a month has to talk to sales. Score value accordingly.

Who it is for

Design teams that test Figma prototypes often and expect to grow into an enterprise research program.

Price

Free plan with 1 study a month and 5 seats; Enterprise is custom priced (no published USD price).

US price check pending. See the vendor pricing page.

Key features

  • Prototype testing, surveys, card sorting and tree testing
  • Live website and mobile app testing on Enterprise
  • AI study builder and AI moderated interviews on Enterprise
  • Moderated interview studies with transcription and automated theme analysis
  • Maze MCP server that connects studies and transcripts to AI assistants

Strengths and weaknesses

  • Strength: Free plan includes 5 seats
  • Strength: Bring your own participants for free
  • Strength: Presentation-ready automated reports on Enterprise
  • Weakness: Free plan allows only 1 study a month
  • Weakness: No self-serve paid plan is published
  • Weakness: Most AI features, interviews and live website testing need Enterprise

Key facts

  • Plans: Free and Enterprise
  • Free plan: 1 study a month, 5 seats
  • Panel: Pay-per-use credits on Free; included credits on Enterprise

Where it ranks

Maze is No. 2 in our Best UX Research Tools verdict.

Alternatives we scored

Visit maze.co · Questions or corrections: editorial@toptooladvisor.com