Lookback review

Lookback is a focused tool for recorded sessions with participants, live or unmoderated. Moderated sessions let a researcher talk to a participant, watch behavior in real time and ask follow-up questions, and unmoderated sessions let participants work through tasks on prototypes, websites or native apps on their own. Pricing is per session: Freelance costs $299 a year for 10 sessions and one seat, Team costs $1,782 a year for 100 sessions and 10 collaborators, and Insights Hub costs $4,122 a year for 300 sessions. Each plan includes a few panel participants, and you can bring your own participants for free. Guests can watch sessions without a seat. The free trial gives 5 sessions and 60 days of access with no card needed. The ranking reflects its narrower scope: the pricing page lists sessions rather than card sorting, tree testing, surveys or a research repository, so teams wanting those will need a second tool.

Who it is for

Freelance researchers and small teams that mainly run live moderated sessions and want a low annual price.

Price

Freelance at $299 per year for 10 sessions; Team at $1,782 per year for 100 sessions.

Freelance Everything you need to start researching solo $299 /year
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Moderated sessions for live interviews and usability studies
• Unmoderated sessions for prototype, website and native app tests
• Unlimited guests to observe sessions on every paid plan
• Bring your own participants for free
• Panel participants included on each plan, extra at $49 each pay as you go

Strengths and weaknesses

• Strength: Lowest verified entry price in this list
• Strength: Free trial with 5 sessions and 60 days of access
• Strength: Session counting is generous about restarts and very short recordings
• Weakness: Freelance includes 1 seat and only 10 sessions a year
• Weakness: Narrower method set than Lyssna or Optimal Workshop, with no card sorting or tree testing listed
• Weakness: Sessions expire at the end of the contract term

Key facts

• Free trial: 5 sessions, 60 days, no credit card
• Team plan: $1,782 a year, 100 sessions, 10 collaborators
• Insights Hub: $4,122 a year, 300 sessions, 30 collaborators

Where it ranks

Lookback is No. 5 in our Best UX Research Tools verdict.