Influ2 review

Influ2 is built around the idea that people buy, not accounts. Instead of showing ads to everyone at a target company, it lets you choose the exact contacts sales wants to reach from the CRM and then reports who saw and clicked by name, without needing a form fill. Its intent layer works at the contact level too, picking up research across social, search, ads, third-party content and your website. The cohort designer turns CRM fields, sales activity and pipeline stages into audiences, and stage-based orchestration changes the message as each prospect moves through the sales process. A signals center gives reps names, context and timing, and revenue reporting shows how much pipeline was created, moved and won with help from the ads. Influ2 does not publish prices. It fits enterprise teams with well-mapped buying groups, while teams still discovering who is in market will get more from a broader intent platform.

Who it is for

Enterprise sales and marketing teams that want ads to reach specific people in their buying groups.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Contact-level ads targeted at named people from your CRM
• Contact-level intent across social, search, ads, third-party content and your website
• Buyer stage orchestration that triggers ads by sales stage
• Cohort designer that builds audiences from CRM fields and pipeline stages
• Signals center for sales and revenue reporting without form fills

Strengths and weaknesses

• Strength: Sales and marketing target the exact same people
• Strength: Shows who engaged with ads by name
• Strength: ISO 27001 certified and SOC 2 Type II attested
• Weakness: No published prices
• Weakness: Contact-level reach is smaller than account-wide ads
• Weakness: Works best when the CRM already holds the buying group

Key facts

• Targeting level: Named contacts
• Compliance: CCPA and GDPR compliant, ISO 27001, SOC 2 Type II
• Pricing: Quoted after a demo

Where it ranks

Influ2 is No. 9 in our Best Account-Based Marketing Software verdict.