Joy Loyalty review

Joy Loyalty has the broadest feature list among the mid-priced Shopify apps. The free Starter plan covers 250 monthly orders with points, referrals with fraud prevention, a unified widget, on-brand design, email reward notifications and 24/7 live chat. Essential at $29 a month includes 500 orders, then $15 per 100 more, and adds points for social engagement, a loyalty page, point expiration, product page points, more than 30 integrations, Shopify Flow automation and an AI copilot. Advanced at $129 includes 2,000 orders and is where retailers get VIP tiers, B2B and wholesale tiers, a rule engine for custom earning, bonus multipliers, redemption in the cart drawer, a POS loyalty extension, Apple and Google Wallet passes and paid membership programs. Joy also rewards Instagram comments, story mentions and DMs automatically. The trade-off is that tiers and POS cost more than at Rivo, and the depth of settings asks for more setup time.

Who it is for

Shopify brands that want social rewards, paid memberships and a rule engine for custom earning.

Price

Free plan up to 250 monthly orders; Essential $29 a month for 500 orders.

Essential $29 / month 500 monthly orders
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Points, referrals with fraud prevention and a unified loyalty widget on the free plan
• Automatic rewards for Instagram comments, story mentions and DMs
• VIP tiers, B2B and wholesale tiers and a loyalty rule engine on the Advanced plan
• Apple and Google Wallet passes, POS loyalty extension and paid membership programs
• 30+ integrations including Klaviyo and Recharge, plus Shopify Flow with 22+ triggers

Strengths and weaknesses

• Strength: Free plan covers 250 monthly orders, the highest free cap among Shopify apps here apart from LoyaltyLion
• Strength: Listing shows a 4.9 rating from 1,788 reviews
• Strength: Widget and loyalty page ship in 8 languages
• Weakness: VIP tiers and POS loyalty need the $129 Advanced plan
• Weakness: Essential charges $15 per extra 100 orders
• Weakness: Many options take time to configure

Key facts

• Free plan: Yes, 250 monthly orders
• Paid plans: $29, $129 and $499 a month
• Free trial: 14 days, 30 days on Ultimate
• Shopify App Store rating: 4.9 from 1,788 reviews at check time

Where it ranks

Joy Loyalty is No. 4 in our Best Loyalty Program Software verdict.