Smile.io review

Smile.io ranks first because it is the easiest way for a retailer to launch points and referrals without paying up front. The free plan covers up to 200 monthly orders and already includes points, referrals, more than 15 ways to earn and redeem, discount and free shipping rewards, full branding and Shopify POS. The $15 Essential plan raises the cap to 500 orders and adds a dedicated loyalty page, free product rewards, nudges, analytics and one integration such as Klaviyo. Standard at $79 adds bonus events like double points weekends and loyalty segments with ROI and CLV insights. The main drawback is that VIP tiers and points expiry sit on the $199 Growth plan, which also brings Loyalty Hub inside customer accounts and checkout redemption on Shopify Plus. For stores that start with points and referrals and add tiers later, the path is clear and the setup is quick.

Who it is for

Shopify retailers of any size that want a simple points and referral program with a free start.

Price

Free plan up to 200 monthly orders; Essential $15 a month for up to 500 orders.

Essential $15 / month Up to 500 monthly orders
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Points, rewards and referrals with 15+ ways to earn and redeem on the free plan
• Shopify POS support so shoppers earn and redeem in store
• Loyalty page, product page points and nudges on paid plans
• VIP tiers, points expiry and Loyalty Hub in customer accounts on the Growth plan
• Integrations with Klaviyo, Judge.me, Gorgias and 30+ other tools

Strengths and weaknesses

• Strength: Free plan already includes referrals and Shopify POS
• Strength: Listing shows a 4.9 rating from 4,668 reviews
• Strength: Support for 20+ languages in the loyalty program
• Weakness: VIP tiers need the $199 Growth plan
• Weakness: The $15 plan allows only 1 integration
• Weakness: Growth adds $20 per 100 orders above 2,500

Key facts

• Free plan: Yes, up to 200 monthly orders
• Paid plans: $15, $79 and $199 a month
• Free trial: 14 days
• Shopify App Store rating: 4.9 from 4,668 reviews at check time

Where it ranks

Smile.io is No. 1 in our Best Loyalty Program Software verdict.