10 Best Loyalty Program Software of 2026

Smile.io ranks first because it is the easiest way for a retailer to launch points and referrals without paying up front. The free plan covers up to 200 monthly orders and already includes points, referrals, more than 15 ways to earn and redeem, discount and free shipping rewards, full branding and Shopify POS. The $15 Essential plan raises the cap to 500 orders and adds a dedicated loyalty page, free product rewards, nudges, analytics and one integration such as Klaviyo. Standard at $79 adds bonus events like double points weekends and loyalty segments with ROI and CLV insights. The main drawback is that VIP tiers and points expiry sit on the $199 Growth plan, which also brings Loyalty Hub inside customer accounts and checkout redemption on Shopify Plus. For stores that start with points and referrals and add tiers later, the path is clear and the setup is quick.

Rivo is the strongest value pick for retailers who want tiers. Its free plan covers up to 200 monthly orders with a loyalty points program, ways to earn and redeem, branding and automated email campaigns. The $15 Essential plan raises the cap to 500 orders and adds a dedicated loyalty and referral page, product page embeds, on-site prompts, two integrations and Shopify POS. The $49 Scale plan is the one to compare: it includes 400 orders, then $20 per 100 more, and adds VIP tiers, points expiry, bonus campaigns, analytics, custom CSS and fonts and the referrals program, with the listing stating a cap of $499 a month regardless of volume. Plus at $499 covers up to 2,500 orders and adds custom integrations, advanced analytics, a developer toolkit and checkout extensions. The listing names Klaviyo, Gorgias, Postscript and Attentive integrations. The gaps are an English-only listing and overage pricing that rises quickly between 400 and 2,500 orders.

BON Loyalty is the budget choice that does not cap growth. The free plan covers up to 150 monthly orders with points and rewards, an anti-cheat referral program, automated emails for points and referrals, money off, percentage off and free shipping rewards, and product or collection exclusions. Starter at $15 a month covers up to 300 orders and adds a loyalty page, free product rewards, birthday rewards, points and reward expiration with reminders and Klaviyo and review app integrations. Basic at $29 covers 500 orders and adds Shopify POS earn and redeem, customer QR codes, limited-time offers such as double points days, multi-language display and unlimited integrations. Growth at $129 has unlimited monthly orders and adds VIP and B2B tiers, streak and daily check-in points and anniversary rewards, which makes it cheaper than rivals for high-volume stores. The gaps are a short 7-day trial, a low cap on Starter and fewer listed integrations than Smile.io or LoyaltyLion.

Joy Loyalty has the broadest feature list among the mid-priced Shopify apps. The free Starter plan covers 250 monthly orders with points, referrals with fraud prevention, a unified widget, on-brand design, email reward notifications and 24/7 live chat. Essential at $29 a month includes 500 orders, then $15 per 100 more, and adds points for social engagement, a loyalty page, point expiration, product page points, more than 30 integrations, Shopify Flow automation and an AI copilot. Advanced at $129 includes 2,000 orders and is where retailers get VIP tiers, B2B and wholesale tiers, a rule engine for custom earning, bonus multipliers, redemption in the cart drawer, a POS loyalty extension, Apple and Google Wallet passes and paid membership programs. Joy also rewards Instagram comments, story mentions and DMs automatically. The trade-off is that tiers and POS cost more than at Rivo, and the depth of settings asks for more setup time.

Growave is the right choice for a retailer that would otherwise pay for separate loyalty, review and wishlist apps. The free plan covers 200 orders a month and includes a loyalty points program, wishlists, product reviews and data imports and exports, with Growave branding. Entry at $15 a month includes 500 orders, then $20 per 100 more, and adds advanced rewards, a referral program with fraud protection, nudges, a review request email series, Shopify POS and Flow and one integration such as Klaviyo. Growth at $199 includes 1,500 orders and adds VIP tiers, store credit online and in POS, a custom loyalty page, POS loyalty QR codes, Apple and Google Wallet, boost campaigns, gift cards, points expiration and Google Shopping reviews. Plus at $499 adds checkout extensions, a headless API and SDK and B2B points. The listing supports 16 languages. The catch is that tiers cost $199, and the combined app has more settings to learn than a loyalty-only tool.

LoyaltyLion targets brands that want hands-on help as well as software. The free plan covers 400 monthly orders with points for on-site activities, discount rewards, branding, loyalty analytics and segments, real-time notifications and seven pre-written languages for program text. The only published paid plan, Classic, costs $199 a month and adds a free loyalty page design valued at $1,500, customizable rules and rewards, unlimited integrations, onboarding support, VIP tiers, POS locations, loyalty-attributed revenue reporting and Klaviyo loyalty flows built for you. Stores doing more than 500 orders a month are directed to custom Advanced or Plus quotes. The listing documents loyalty embedded at checkout, in customer accounts and on POS, plus more than 50 integrations including Klaviyo, Gorgias, ReCharge, Attentive and Tapcart. The cost is the issue: the jump from free to $199 is steep, and higher volumes move to quotes. For brands that value done-for-you setup, the service is the point.

Yotpo Loyalty & Referrals makes most sense for brands that already use Yotpo for reviews or SMS. The free plan is limited to stores with fewer than 100 monthly orders and covers a rewards sticky bar, points for purchases, discount rewards, a referral program and reporting. Pro costs $199 a month and, from 500 orders a month, adds $0.08 to $0.20 per order, with stores above 5,000 orders directed to other pricing options. Pro adds a rewards page, more ways to earn, more rewards, points redemption at checkout, webhooks and integrations such as Klaviyo and Recharge, plus email technical support. The listing also documents VIP tiers, more than 20 ready-made campaigns such as goal spend and social engagement, segments by points balance and referrals and advanced dashboards. Program changes need no code. The weak spots are price and the tiny free plan: a store with 1,000 orders pays more here than at most Shopify rivals on this list.

Antavo is the most capable enterprise option here for retailers with physical and online channels. Its site describes loyalty and membership programs with tiers, rewards and gamification such as quizzes, prize wheels and challenges, alongside general promotions and targeted loyalty campaigns. The product menu lists a points economy, tier management, clubs, workflows, digital wallets, receipt scanning and referrals, and the platform extends loyalty into stores through mobile passes and digital wallets. Antavo is API-first and integrates with CRMs, CDPs, ecommerce and marketing automation tools. It also offers an AI Loyalty Expert for planning, an AI Analyst for performance and a loyalty MCP server that connects AI assistants to the platform. Antavo lists retail, shopping malls, fashion, food and beverage and CPG as its industries. Pricing is not published and starts with a booked call, so smaller stores will find a Shopify app far faster and cheaper to launch.

Kangaroo Rewards suits retailers that sell in stores as well as online and want messaging in the same tool. Its Shopify listing describes a digital loyalty platform with personalized offers and rewards, targeted marketing and segmentation, referrals, VIP tiers and omnichannel options. The one published plan, Ultimate, costs $199 a month and includes 1,000 orders, with a charge of 20 cents per order after that. It includes point rewards, tier rewards, offers, email and SMS marketing, referrals, a contest module, reviews and chat, email and phone support. The listing also shows stamp or punch cards, cash back programs, digital wallets and push notifications, and it works with Shopify POS and Lightspeed. Programs can be branded with your colors, logo and images. The downsides are the lack of a free plan, a single high entry price and a small number of Shopify reviews, which makes it harder to judge than the larger apps on this list.

Open Loyalty is a loyalty engine rather than a ready-made app. Its pricing page explains that you pay a one-time onboarding fee, then a recurring platform fee, a customer care plan and an allowance fee set by how many members are active each month, and only members who perform a loyalty event in a calendar month are billed. Every package includes all features, APIs, webhooks and a 24/7 SLA with 99.99% guaranteed uptime. Mechanics include points, tiers, rewards, referrals, wallets, badges, coupons, challenges and code scanning. Marketers configure campaigns in a no-code Admin UI or through the API, but your team or a partner builds the customer-facing app. Data can be stored in Europe, APAC or North America, and the company is ISO/IEC 27001 certified. You can try a product tour or request a time-boxed proof of concept. Open Loyalty states that very small programs usually fit better with a ready-made loyalty app, and it publishes no list price.