Madison Logic review

Madison Logic sits between an ABM platform and a media partner. ML Insights uses AI-powered intent data to find accounts researching topics you care about, and the company then runs campaigns to those accounts across content syndication, display, connected TV, audio and LinkedIn Ads. Content syndication puts your assets in front of verified audiences at target accounts and adapts to each buying stage, which makes it a lead source as well as an awareness channel. ML Measurement reports on pipeline and revenue impact, and integrations connect results to your marketing automation and CRM. The company says it works with more than 500 brands and reaches over 415 million decision-makers across 129 industries. Prices are not published and campaigns are scoped with the team. Madison Logic suits enterprise marketers who want intent data and executed media from one source, while teams that prefer to build and run every campaign in their own platform will find tools like 6sense or Demandbase a better fit.

Who it is for

Enterprise marketers that want intent data plus managed multi-channel ABM media from one partner.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• ML Insights intent data to prioritize in-market accounts
• ABM content syndication to verified audiences
• ABM display, connected TV and audio advertising
• ABM social advertising with LinkedIn Ads
• ML Measurement for pipeline and revenue impact, with MAP and CRM integrations

Strengths and weaknesses

• Strength: Intent data and media under one partner
• Strength: Wide channel mix including CTV and audio
• Strength: Hands-on client support for strategy
• Weakness: No published prices
• Weakness: Operates more like a media partner than a self-serve tool
• Weakness: Less control for teams that want to run campaigns themselves

Key facts

• Reach: Over 415M decision-makers, per the vendor
• Customers: 500+ brands
• Channels: Content syndication, display, CTV, audio, LinkedIn

Where it ranks

Madison Logic is No. 10 in our Best Account-Based Marketing Software verdict.