Microsoft Dynamics 365 Commerce review

Dynamics 365 Commerce is Microsoft's platform for omnichannel retail, and its customer features are aimed at large store networks. Microsoft says it builds a single view of customer interactions and orders across physical and digital storefronts, and that it helps store employees with upsell and cross-sell recommendations, insights and loyalty programs. Point of sale runs in the cloud or at the edge, promotions and discounts are managed centrally, and segmentation on customer data feeds targeted campaigns. It has native support for Dynamics 365 Customer Insights, Sales and Customer Service, which matters if marketing and service already run on Microsoft. Cost is the barrier: the base license is $210 per user per month paid yearly, the e-commerce add-on is $4,000 per tenant per month and the headless add-on is $4,200. Microsoft adds that listed prices are informational and can vary by currency and region. This is a platform for retailers with an IT team and a Microsoft partner, not for a single shop.

Who it is for

Enterprise retailers running Microsoft back-office systems

Price

From $210 per user per month paid yearly; e-commerce add-on $4,000 per tenant per month.

Dynamics 365 Commerce Includes core capabilities to manage omnichannel retail operations. $210.00 user/month, paid yearly
Quoted from the vendor pricing page on November 11, 2026.

Key features

• Single view of customer interactions and orders across physical and digital storefronts
• Point of sale that runs in the cloud or at the edge
• Loyalty programs and upsell and cross-sell recommendations for store staff
• Native support for Dynamics 365 Customer Insights, Sales and Customer Service
• Central management of promotions and discounts across channels

Strengths and weaknesses

• Strength: Store staff get loyalty, recommendations and customer insights in one platform
• Strength: Segments from customer data drive targeted campaigns
• Strength: Native Adyen integration for payments
• Weakness: $210 per user per month before add-ons
• Weakness: E-commerce add-on costs $4,000 per tenant per month
• Weakness: Microsoft notes prices may differ by currency and region

Key facts

• Commerce: $210 per user per month, paid yearly
• E-commerce add-on: $4,000 per tenant per month
• Headless add-on: $4,200 per tenant per month
• Deployment: Cloud, on-premises or edge

Where it ranks

Microsoft Dynamics 365 Commerce is No. 9 in our Best CRM for Retail verdict.