TopToolAdvisor

Review · Sales & CRM

Sonar review

An operations and billing platform built only for broadband providers, with accounts, billing, ticketing, scheduling and network tools.

By the TopToolAdvisor research desk · Updated November 10, 2026

Features (35%)
8.2
Ease of use (35%)
7.8
Value (30%)
7.6

Sonar is the closest rival to Splynx, with a stronger focus on North American broadband. Its pricing page bills by active subscriber, not by seat or module, starting at $500 per month on an annual contract and stepping down from $1.25 to $0.75 per subscriber as you pass 5,000 and 10,000 accounts. The included platform covers accounts, billing, ticketing and CRM, a self-service portal, outbound SMS, job scheduling with GPS for field teams, inventory with purchase orders, and network monitoring with device provisioning. Financial reports come through Looker, and the billing side handles refunds, reversals and churn forecasting. Premium items such as sonarPay payment processing cost extra. Compared with Splynx, the entry cost is higher and the per-subscriber rate is above Splynx's first band, but Sonar stresses in-house North American support and experience with operator mergers. It suits fiber and wireless ISPs in the US and Canada more than mobile resellers elsewhere.

Who it is for

US and Canadian fiber, wireless, cable and MDU broadband providers that want a North America-based vendor and per-subscriber pricing.

Price

From $500 per month with an annual contract; $1.25 per active subscriber up to 5,000, $1.00 to 10,000 and $0.75 to 50,000.

Starting at $500 /month with contract.
Quoted from the vendor pricing page on November 10, 2026.

Key features

  • Integrated ticketing and CRM with a self-service customer portal
  • Billing with refunds, reversals, churn insights and forecasting
  • Job scheduling, dispatch and GPS for field teams
  • Inventory tracking, purchase orders and network and IPAM tools
  • Built-in fault monitoring, diagnostics and device provisioning

Strengths and weaknesses

  • Strength: Built only for broadband providers since 2015
  • Strength: Published per-subscriber rates with everything included and premium features sold separately
  • Strength: Sonar says more than 385 broadband providers in the US and Canada use it
  • Weakness: Requires an annual contract, with a $500 monthly minimum
  • Weakness: Payment processing through sonarPay is a premium add-on and covers the US and Canada
  • Weakness: Aimed at North American broadband, so it fits mobile operators and global resellers less well

Key facts

  • Minimum: $500 per month with contract
  • Rates: $1.25, $1.00 and $0.75 per active subscriber by tier; custom above 50,000
  • Industries: Fiber, WISP, cable, MDU, VoIP

Where it ranks

Sonar is No. 4 in our Best CRM for Telecom verdict.

Alternatives we scored

Visit sonar.software · Questions or corrections: editorial@toptooladvisor.com