TopToolAdvisor
Sales & CRM · Shortlist

10 Best CRM for Telecom of 2026

By the TopToolAdvisor research desk · Updated November 10, 2026 · Next review December 25, 2026 · 10 products scored

Our pickSplynxBroadband, wireless, fiber and VoIP operators and resellers that want subscribers, plans, billing and tickets in one system priced per active subscriber.8.5

Our pick in brief

Splynx is the best starting point for most ISPs, wireless operators and telecom resellers, because billing, CRM, tickets and reseller portals come in one license with a published per-subscriber price. Salesforce Communications Cloud is the most complete choice for larger carriers that sell complex offers and need a telecom data model, but it costs far more per seat. Sonar is the alternative to Splynx for US and Canadian broadband providers. Dynamics 365 and Creatio fit operators that want an enterprise platform they can configure, Siebel fits carriers already on it, and Zoho CRM, HubSpot, Freshsales and SugarAI work for resellers whose billing lives in another system.

Quick answer

Splynx is the best CRM for telecom operators and resellers in 2026 because it keeps subscribers, tariff plans, billing and service tickets in one system, from $255 per month for up to 400 active subscribers. Salesforce Communications Cloud suits larger carriers that need a telecom data model, TMF APIs and B2B quoting, from $300 per user per month, and Sonar suits North American broadband providers from $500 per month. HubSpot and Zoho CRM have free plans, and Freshsales is the cheapest paid option at $9 per user per month billed annually.

This list is for telecom operators, ISPs and resellers choosing a CRM to manage subscribers, plans, billing and service tickets. We compared documented features and published prices for 10 products in three groups: operator platforms that combine CRM and billing (Splynx, Sonar), telecom editions of enterprise CRMs (Salesforce Communications Cloud, Creatio, Oracle Siebel CRM) and general CRMs that resellers adapt (Dynamics 365, Zoho CRM, HubSpot, Freshsales, SugarAI). Each product is scored on features, ease of use and value. Prices are the cheapest paid plan in US dollars as shown on the vendor's page on the date we checked. Zoho CRM did not show a USD price we could verify from here and Oracle does not publish Siebel pricing, so both are marked pending.

By the numbers

Shortlist scores

  1. 1SplynxBroadband, wireless, fiber and VoIP operators and resellers that want subscribers, plans, billing and tickets in one system priced per active subscriber.8.5
  2. 2Salesforce Communications CloudMid-size and large carriers that need product catalogs, B2B quoting, order management and service in one telecom-specific CRM.8.1
  3. 3Microsoft Dynamics 365 Customer ServiceTelecom operators on Microsoft 365 and Azure that need a large-scale case and contact center platform for subscriber support.7.9
  4. 4SonarUS and Canadian fiber, wireless, cable and MDU broadband providers that want a North America-based vendor and per-subscriber pricing.7.9
  5. 5CreatioMid-size and large telcos that want a configurable telecom CRM with network rollout and partner tools, at a lower seat price than Salesforce.7.8
  6. 6HubSpot CRMSmall telecom resellers and B2B connectivity sellers that want an easy sales CRM and a free starting point.7.8
  7. 7Zoho CRMSmall telecom resellers and agents that want an inexpensive, customizable sales CRM and can link billing elsewhere.7.8
  8. 8FreshsalesSmall and mid-size telecom sales teams that want a low per-user price with built-in calling.7.7
  9. 9SugarAIB2B telecom and connectivity sellers that want an account-focused CRM with AI insights and churn signals.7.4
  10. 10Oracle Siebel CRMLarge carriers already running Siebel that need on-premises or Oracle Cloud deployment and deep order management.7.1

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    Splynx

    An all-in-one platform for internet and telecom service providers that combines CRM, recurring billing, ticketing, network management and a customer portal.

    8.5of 10

    Best for Broadband, wireless, fiber and VoIP operators and resellers that want subscribers, plans, billing and tickets in one system priced per active subscriber.

    Features
    8.4
    Ease of use
    8.2
    Value
    8.8

    Price

    Entry plan $255 per month ($220 license plus $35 maintenance) for up to 400 active subscribers; per-subscriber bands above that, 10% off the license when paid yearly

    Quoted from the Splynx pricing page on November 10, 2026: The entry plan costs $255 per month: $220 for the license and $35 for the maintenance fee.

    Splynx answers the telecom CRM question from the operator side rather than the sales side. A subscriber record holds the customer's services, balance, next billing cycle, payment method and full communication history, so a support agent sees billing and service in the same screen as the ticket. The billing engine handles recurring and prepaid plans, pro-rates, discounts and refunds, and its voice billing rates VoIP calls, LTE data and full mobile plans. Resellers get their own portals to bill and serve their customers. Ticketing, work orders, inventory and field technician apps sit in the same license, along with IP address management and network monitoring. Pricing is unusually clear: $255 per month covers up to 400 active subscribers, and the per-subscriber rate drops in bands as you grow. The trade-off is scope. Splynx is not a marketing suite or an enterprise sales CRM, and accounting connectors and some network add-ons cost extra.

    Strengths

    • +Every feature is included in the license, with no paid feature modules
    • +Pricing is published and counts only subscribers in Active status
    • +Reseller portals and voice billing cover more than plain broadband

    Drawbacks

    • −Built for service providers, so it lacks the marketing and enterprise sales depth of a general CRM
    • −Accounting integrations need a paid 2-hour setup package, and NetSuite or Zoho Books add a $1,000 activation fee
    • −TR-069 ACS and Huawei OLT support are paid add-ons
    Entry plan
    $255 per month for up to 400 active subscribers
    License bands
    $0.55 per subscriber for the first 1,000, falling to $0.165 above 10,000
    Included
    Billing, CRM, ticketing, scheduling, inventory, network tools, portal, API, mobile apps

    Visit splynx.com|See the Splynx profile

  2. No. 2

    Salesforce Communications Cloud

    Salesforce's CRM for communications service providers, with a communications data model, prebuilt consoles and processes, and TMF APIs.

    8.1of 10

    Best for Mid-size and large carriers that need product catalogs, B2B quoting, order management and service in one telecom-specific CRM.

    Features
    9.6
    Ease of use
    7.4
    Value
    7.0

    Price

    Communications Cloud Growth starting at $300 per user per month; Advanced $450 and Max editions from $800 per user per month billed annually

    Quoted from the Salesforce Communications Cloud pricing page on November 10, 2026: Starting at $300

    Salesforce Communications Cloud is the most complete telecom CRM on this list for operators that sell complex offers to consumers and businesses. The Growth edition, starting at $300 per user per month, adds a communications data model, prebuilt consoles and processes, and TMF APIs to the core Salesforce platform. Advanced, at $450 per user per month billed annually, adds Revenue Cloud Advanced for Communications and Salesforce Contracts for quoting and contract work. Salesforce describes the product catalog, quoting, ordering and service troubleshooting workflows as shared across customer-facing teams, and Agentforce agents can work billing disputes and draft B2B quotes. Data 360 brings billing, network and CRM data into one subscriber view without moving it. The cost is the catch. Per-seat pricing is high, the platform needs skilled admins or a partner, and it connects to your billing system rather than replacing it, so smaller operators pay for depth they may not use.

    Strengths

    • +Purpose-built for communications service providers rather than adapted from a general CRM
    • +Covers marketing, sales, order delivery and service in one platform
    • +Salesforce says 22 out of 25 top global telecoms use Salesforce

    Drawbacks

    • −Starting price of $300 per user per month is the highest per-seat cost here
    • −Implementation usually needs a Salesforce partner or in-house admins
    • −Billing itself stays in your BSS; Salesforce connects to it rather than replacing it
    Editions
    Growth from $300, Advanced $450, Sales Max or Service Max $800, Sales and Service Max $825 per user per month
    Telecom extras
    Communications data model, TMF APIs, prebuilt consoles
    AI
    Agentforce for communications

    Visit salesforce.com|See the Salesforce Communications Cloud profile

  3. No. 3

    Microsoft Dynamics 365 Customer Service

    Microsoft's customer service CRM with case management, knowledge management, omnichannel routing and Copilot agents.

    7.9of 10

    Best for Telecom operators on Microsoft 365 and Azure that need a large-scale case and contact center platform for subscriber support.

    Features
    8.2
    Ease of use
    7.6
    Value
    7.8

    Price

    Customer Service Professional $50 per user per month paid yearly; Enterprise $105; Premium $195

    Quoted from the Microsoft Dynamics 365 Customer Service pricing page on November 10, 2026: Dynamics 365 Customer Service Professional $50.00 user/month, paid yearly

    Dynamics 365 Customer Service is a sensible pick when the main telecom problem is volume of service tickets rather than billing. The Professional plan, at $50 per user per month paid yearly, covers case management, self-service and knowledge management. Enterprise, at $105, adds the AI-based tools for complex scenarios, and Premium, at $195, combines contact center and CRM service. Microsoft lists voice channels built on its own platform, sentiment-based routing, an omnichannel supervisor dashboard and staffing forecasts based on predicted case volume. AI agents can automate the case lifecycle and keep knowledge articles current from case notes. What it lacks is a telecom model out of the box: subscribers, plans and billing data must be modeled or brought in from your BSS. For operators already standardized on Microsoft, that integration work is often easier than adding another vendor, and the per-seat price is well below Salesforce Communications Cloud.

    Strengths

    • +Entry price of $50 per user per month is low for an enterprise service CRM
    • +Voice and digital channels can run from Microsoft's own contact center stack
    • +Custom agents can be built in Copilot Studio

    Drawbacks

    • −No telecom data model or billing; subscriber and plan objects need configuration or partner apps
    • −Advanced AI and routing need the $105 Enterprise or $195 Premium plans
    • −Licensing across Customer Service, Contact Center and Copilot takes planning
    Plans
    Professional $50, Enterprise $105, Premium $195 per user per month, paid yearly
    Contact Center
    Dynamics 365 Contact Center $110 per user per month, paid yearly
    AI
    Copilot and service agents

    Visit microsoft.com|See the Microsoft Dynamics 365 Customer Service profile

  4. No. 4

    Sonar

    An operations and billing platform built only for broadband providers, with accounts, billing, ticketing, scheduling and network tools.

    7.9of 10

    Best for US and Canadian fiber, wireless, cable and MDU broadband providers that want a North America-based vendor and per-subscriber pricing.

    Features
    8.2
    Ease of use
    7.8
    Value
    7.6

    Price

    From $500 per month with an annual contract; $1.25 per active subscriber up to 5,000, $1.00 to 10,000 and $0.75 to 50,000

    Quoted from the Sonar pricing page on November 10, 2026: Starting at $500 /month with contract.

    Sonar is the closest rival to Splynx, with a stronger focus on North American broadband. Its pricing page bills by active subscriber, not by seat or module, starting at $500 per month on an annual contract and stepping down from $1.25 to $0.75 per subscriber as you pass 5,000 and 10,000 accounts. The included platform covers accounts, billing, ticketing and CRM, a self-service portal, outbound SMS, job scheduling with GPS for field teams, inventory with purchase orders, and network monitoring with device provisioning. Financial reports come through Looker, and the billing side handles refunds, reversals and churn forecasting. Premium items such as sonarPay payment processing cost extra. Compared with Splynx, the entry cost is higher and the per-subscriber rate is above Splynx's first band, but Sonar stresses in-house North American support and experience with operator mergers. It suits fiber and wireless ISPs in the US and Canada more than mobile resellers elsewhere.

    Strengths

    • +Built only for broadband providers since 2015
    • +Published per-subscriber rates with everything included and premium features sold separately
    • +Sonar says more than 385 broadband providers in the US and Canada use it

    Drawbacks

    • −Requires an annual contract, with a $500 monthly minimum
    • −Payment processing through sonarPay is a premium add-on and covers the US and Canada
    • −Aimed at North American broadband, so it fits mobile operators and global resellers less well
    Minimum
    $500 per month with contract
    Rates
    $1.25, $1.00 and $0.75 per active subscriber by tier; custom above 50,000
    Industries
    Fiber, WISP, cable, MDU, VoIP

    Visit sonar.software|See the Sonar profile

  5. No. 5

    Creatio

    A no-code CRM and workflow platform with a telecom solution covering subscriber marketing, sales, quotes, orders, invoicing and service.

    7.8of 10

    Best for Mid-size and large telcos that want a configurable telecom CRM with network rollout and partner tools, at a lower seat price than Salesforce.

    Features
    8.4
    Ease of use
    7.8
    Value
    7.2

    Price

    Growth platform plan $40 per user per month; Enterprise and Unlimited plans higher. Minimum purchase $10,000 per year for new customers, standard 3-year term

    Quoted from the Creatio pricing page on November 10, 2026: Growth Creatio Business & AI Studio $40 user / month

    Creatio sells a dedicated telecom solution on its no-code platform, and the scope is wide. On the customer side it lists a subscriber view with personal, behavioral and spending details, opportunity management for B2B, B2C and wholesale deals, partner portals, telecom product information, quotation, order management and invoicing with payment tracking. On the operations side it adds case management, field service scheduling, network rollout project management, procurement for network equipment and asset management. The Growth platform plan starts at $40 per user per month, but new customers face a $10,000 annual minimum and a standard 3-year term, and CRM products are priced on top of the platform. That puts Creatio in the same buying conversation as Salesforce and Dynamics rather than with small ISP tools. It is a fit for telcos that want to configure their own processes without heavy code.

    Strengths

    • +Telecom solution spans marketing, sales, orders, service and network operations
    • +Partner relationship management portal for dealer and wholesale channels
    • +No-code tools for adapting processes

    Drawbacks

    • −Minimum purchase of $10,000 per year for new customers
    • −Standard contract term is 3 years
    • −Product prices for CRM modules sit on top of the platform plan
    Minimum purchase
    $10,000 per year for new customers
    Contract
    3 years standard
    Telecom modules
    Marketing, sales, quotes and orders, service, network rollout, compliance

    Visit creatio.com|See the Creatio profile

  6. No. 6

    HubSpot CRM

    A sales CRM with free tools and paid Sales Hub editions for pipelines, prospecting, forecasting and quotes.

    7.8of 10

    Best for Small telecom resellers and B2B connectivity sellers that want an easy sales CRM and a free starting point.

    Features
    7.0
    Ease of use
    8.8
    Value
    7.6

    Price

    Free tools; Sales Hub Starter $20 per seat per month ($10 for new customers for a limited time); Professional from $100; Enterprise from $175

    Quoted from the HubSpot CRM pricing page on November 10, 2026: $20 /month per seat

    HubSpot is the easiest general CRM here for telecom resellers and B2B connectivity sellers who mainly run a sales pipeline. The free tools cover deal tracking, meeting scheduling and an AI assistant. Sales Hub Starter lists at $20 per seat per month, with a $10 rate for new customers for a limited time, and adds prospecting with AI and automatic data enrichment. Professional, from $100 per seat, adds playbooks, AI forecasting and custom objects, which is where you could model service plans, sites or circuits. Enterprise, from $175 per seat, adds deal and quote approvals. For a telecom business the gaps are clear: there is no billing, usage or subscriber model, and ticketing comes from Service Hub at extra cost. HubSpot makes sense when billing lives in a separate BSS or billing tool and the CRM job is mostly selling.

    Strengths

    • +Free tools to start, with paid editions added later
    • +Custom objects let you model plans or service locations
    • +Clear published per-seat prices

    Drawbacks

    • −No telecom billing or subscriber model
    • −Service tickets need Service Hub, priced separately
    • −Custom objects start on Professional at $100 per seat
    Free plan
    Yes, free Sales Hub tools
    Paid editions
    Starter $20, Professional $100, Enterprise $175 per seat per month
    Discount
    $10 Starter rate for new customers, limited time

    Visit hubspot.com|See the HubSpot CRM profile

  7. No. 7

    Zoho CRM

    A general CRM with a free edition, workflows, CPQ on higher editions and AI from Zia.

    7.8of 10

    Best for Small telecom resellers and agents that want an inexpensive, customizable sales CRM and can link billing elsewhere.

    Features
    7.0
    Ease of use
    8.2
    Value
    8.4

    Price

    See vendor pricing (USD check pending). Free edition for up to 3 users

    We could not confirm a US price yet. Check the Zoho CRM pricing page.

    Zoho CRM is the low-cost general option for telecom resellers and agents who mostly need to track leads, deals and accounts. The free edition covers up to 3 users with leads, deals, workflows, reports and a mobile app, and paid editions add workflows and assignment rules, CPQ for matching products to customer needs, and the Zia AI sales assistant on Enterprise. Self service kiosks and no-code tools let you add custom screens and record actions, which helps if you want to model plans or service addresses yourself. That is also the limit: Zoho CRM has no telecom billing or subscriber model, so subscription charges live in another system, and service tickets need Zoho Desk or the CRM Plus bundle. The pricing page did not show a USD price we could verify from our location, so its paid pricing is marked pending.

    Strengths

    • +Free edition supports up to 3 users
    • +Free trial on paid editions
    • +Self service kiosks and no-code customization tools

    Drawbacks

    • −No telecom billing, subscriber or tariff objects out of the box
    • −Service ticketing needs Zoho Desk or the CRM Plus bundle
    • −We could not verify a USD price from our location
    Free edition
    Up to 3 users
    Editions
    Free, Standard, Professional and Enterprise
    Bundle
    Zoho CRM Plus for sales, marketing and service

    Visit zoho.com|See the Zoho CRM profile

  8. No. 8

    Freshsales

    Freshworks' sales CRM with built-in email and phone, workflows, sequences and Freddy AI add-ons.

    7.7of 10

    Best for Small and mid-size telecom sales teams that want a low per-user price with built-in calling.

    Features
    6.6
    Ease of use
    8.4
    Value
    8.2

    Price

    Growth $9 per user per month billed annually; Pro $39; Enterprise $59; 21-day free trial

    Quoted from the Freshsales pricing page on November 10, 2026: $9 /user/month, billed annually

    Freshsales is the cheapest paid CRM on this list and a practical choice for telecom sales teams that sell plans or business connectivity by phone. Growth costs $9 per user per month billed annually and includes built-in email and phone, email templates, custom fields and basic workflows. Pro, at $39, adds territory management and sales sequences, which helps resellers covering several regions. Enterprise, at $59, adds field-level permissions, custom modules, a sandbox and audit logs, so you can model plan or service records with change history. Freddy AI Agent is sold as an add-on per 100 sessions. Freshsales does not do subscriber billing or usage, and service tickets live in Freshdesk, so operators need other tools for the back office. A 21-day trial lets you test the phone and sequence tools before paying.

    Strengths

    • +Lowest verified paid price on this list at $9 per user per month
    • +21-day free trial with access to the full CRM
    • +Custom modules on Enterprise for plan or service records

    Drawbacks

    • −No telecom billing or subscriber tools
    • −Service tickets need Freshdesk, a separate product
    • −Custom modules and audit logs need the $59 Enterprise plan
    Plans
    Growth $9, Pro $39, Enterprise $59 per user per month, billed annually
    Free trial
    21 days
    Add-ons
    Branded documents $19 per user per month; Freddy AI Agent $49 per 100 sessions

    Visit freshworks.com|See the Freshsales profile

  9. No. 9

    SugarAI

    The CRM formerly known as SugarCRM, with Sugar Sell for sales, Sugar Serve for service and Sugar Market for marketing.

    7.4of 10

    Best for B2B telecom and connectivity sellers that want an account-focused CRM with AI insights and churn signals.

    Features
    7.0
    Ease of use
    7.6
    Value
    7.6

    Price

    Sugar Sell Standard+ $68 per user per month billed annually; Advanced+ $98; Premier+ $155

    Quoted from the SugarAI pricing page on November 10, 2026: Standard+ $68 (USD) Per user per month, billed annually

    SugarAI, the CRM formerly sold as SugarCRM, is an account-focused option for B2B connectivity and managed telecom sellers. Sugar Sell Standard+ costs $68 per user per month billed annually and covers the full sales cycle, business process management, analytics and mobile. Advanced+, at $98, adds geo mapping, AI summaries, smart prompts and the Sugar Cube AI Assistant. Premier+, at $155, adds churn signals and account-based marketing, which suit subscription revenue where renewals matter. Sugar Connect+ adds Zoom and Teams transcript ingestion for $20 per user per month. Sugar Serve handles service cases as a separate product. There is no telecom data model, billing or usage handling, so it fits sellers of business connectivity and managed services more than consumer operators. Buying is sales-led, and implementation partners are part of the model.

    Strengths

    • +Churn signals on Premier+ fit subscription businesses
    • +Separate service product, Sugar Serve, for case handling
    • +Published USD prices for Sugar Sell

    Drawbacks

    • −No telecom billing or subscriber model
    • −Sales-led buying with no listed free trial
    • −Service and marketing are separate products with their own pricing
    Sugar Sell plans
    Standard+ $68, Advanced+ $98, Premier+ $155 per user per month, billed annually
    Add-on
    Sugar Connect+ $20 per user per month
    Former name
    SugarCRM

    Visit sugarai.com|See the SugarAI profile

  10. No. 10

    Oracle Siebel CRM

    Oracle's long-running enterprise CRM with a Siebel CRM Communications industry edition for service providers.

    7.1of 10

    Best for Large carriers already running Siebel that need on-premises or Oracle Cloud deployment and deep order management.

    Features
    9.0
    Ease of use
    6.0
    Value
    6.2

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Oracle Siebel CRM pricing page.

    Siebel CRM remains on sale from Oracle and still has a dedicated communications edition. Oracle describes Siebel CRM Communications as coordinating sales, marketing and service across web, call center, field service and partner channels, with accurate capture and provisioning of customer orders. Account management supports hierarchies and premises records that track usage, billing and other service details, and promotion groups cover closed user groups such as a company or a family plan. Quote and order lifecycle management handles thousands of quotes and orders across catalogs. You can run it on-premises, on Oracle Cloud Infrastructure or as containers with Kubernetes. The downside is everything around it: pricing is not published, implementations are large, and the experience trails modern cloud CRMs. It makes the list for carriers that already run Siebel and want to modernize its deployment rather than replace it.

    Strengths

    • +Deep telecom order capture and provisioning support
    • +Choice of on-premises, cloud or container deployment
    • +Mature integration layers at UI, business and database level

    Drawbacks

    • −No published pricing
    • −Older interface and heavy implementation compared with cloud CRMs
    • −Mostly relevant to carriers already invested in Siebel
    Telecom edition
    Siebel CRM Communications
    Deployment
    On-premises, Oracle Cloud Infrastructure, Docker and Kubernetes
    Pricing
    Not published on the product page

    Visit oracle.com|See the Oracle Siebel CRM profile

What to check before you buy

Decide whether the CRM must also bill

Telecom CRMs split into two camps. Splynx and Sonar include recurring billing, payments and suspension of overdue accounts alongside CRM and tickets. Salesforce Communications Cloud, Creatio and Siebel connect to an existing billing or BSS system. General CRMs such as HubSpot, Zoho CRM and Freshsales do not bill at all. If you do not already run a billing platform, start with a product that includes one.

Check how plans and services are modeled

Subscribers hold services, plans, addresses and devices, not just deals. Salesforce Communications Cloud ships a communications data model, Siebel tracks premises and usage on accounts, and Creatio lists telecom product information management. With a general CRM you will build custom objects, which HubSpot reserves for Professional at $100 per seat and Freshsales for Enterprise at $59 per user.

Look at reseller and partner support

Resellers and wholesale partners need their own view of customers. Splynx offers reseller billing with separate portals, Creatio includes a partner relationship management portal, and Salesforce lists wholesale transaction workflows. Confirm whether partners can bill their own customers or only pass leads back to you.

Compare per-subscriber and per-seat pricing

Operator platforms charge by active subscriber: Splynx from $0.55 per subscriber with a $255 entry plan, Sonar from $1.25 per subscriber with a $500 monthly minimum. Enterprise CRMs charge per user: Dynamics 365 Customer Service from $50, Creatio from $40 with a $10,000 annual minimum, and Salesforce Communications Cloud from $300. Model both against your subscriber count and the number of staff who need logins.

Plan for service volume

Outages and billing cycles create ticket spikes. Look for routing, a self-service portal and field technician scheduling. Dynamics 365 lists sentiment-based routing and staffing forecasts, Sonar and Splynx include customer portals and field scheduling, and Salesforce puts billing, BSS and OSS data in the service console.

Common questions

What is the best CRM for telecoms?
Splynx ranks first on our list for ISPs, wireless operators and telecom resellers because it combines CRM, recurring billing, ticketing and reseller portals in one license from $255 per month for up to 400 active subscribers. Salesforce Communications Cloud is the most complete option for larger carriers, from $300 per user per month.
Which CRM is best for the telecom sector?
It depends on size. Large carriers with complex B2B and consumer offers should look at Salesforce Communications Cloud, Creatio or Oracle Siebel CRM Communications. Broadband and wireless operators are better served by Splynx or Sonar, and resellers that bill elsewhere can use HubSpot, Zoho CRM or Freshsales.
How much does a telecom CRM cost?
Verified entry prices on this list run from $9 per user per month for Freshsales Growth billed annually to $300 per user per month for Salesforce Communications Cloud Growth. Operator platforms charge by subscriber: Splynx starts at $255 per month and Sonar at $500 per month with a contract. Creatio has a $10,000 annual minimum for new customers.
Do telecom operators need a CRM and a billing system?
Many do, but not always. Splynx and Sonar include billing with the CRM, which suits ISPs and resellers. Salesforce Communications Cloud, Creatio and Siebel connect to a separate billing or BSS platform, which is common for larger carriers.
Can a general CRM like HubSpot or Zoho work for a telecom reseller?
Yes, for the sales side. HubSpot has free tools and Zoho CRM has a free edition for up to 3 users. Neither handles subscriber billing or usage, so you would keep billing in another system and add custom objects for plans and services.
How did we rank these CRMs?
We compared documented features and published prices for each product and scored features, ease of use and value from 0 to 10. The overall score is a weighted average: features 35%, ease of use 35% and value 30%. Prices are the cheapest paid plan in US dollars as shown on the vendor's page on the date we checked.

Questions or corrections: editorial@toptooladvisor.com

See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

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