Review · Sales & CRM
SugarAI review
The CRM formerly known as SugarCRM, with Sugar Sell for sales, Sugar Serve for service and Sugar Market for marketing.
By the TopToolAdvisor research desk · Updated November 10, 2026
- Features (35%)
- 7.0
- Ease of use (35%)
- 7.6
- Value (30%)
- 7.6
SugarAI, the CRM formerly sold as SugarCRM, is an account-focused option for B2B connectivity and managed telecom sellers. Sugar Sell Standard+ costs $68 per user per month billed annually and covers the full sales cycle, business process management, analytics and mobile. Advanced+, at $98, adds geo mapping, AI summaries, smart prompts and the Sugar Cube AI Assistant. Premier+, at $155, adds churn signals and account-based marketing, which suit subscription revenue where renewals matter. Sugar Connect+ adds Zoom and Teams transcript ingestion for $20 per user per month. Sugar Serve handles service cases as a separate product. There is no telecom data model, billing or usage handling, so it fits sellers of business connectivity and managed services more than consumer operators. Buying is sales-led, and implementation partners are part of the model.
Who it is for
B2B telecom and connectivity sellers that want an account-focused CRM with AI insights and churn signals.
Price
Sugar Sell Standard+ $68 per user per month billed annually; Advanced+ $98; Premier+ $155.
Standard+ $68 (USD) Per user per month, billed annually
Quoted from the vendor pricing page on November 10, 2026.
Key features
- Complete sales cycle management and business process management
- Analytics and mobile access on Standard+
- AI summaries, geo mapping and Sugar Cube AI Assistant on Advanced+
- Churn signals and account-based marketing on Premier+
- Zoom and Teams transcript ingestion with Sugar Connect+
Strengths and weaknesses
- Strength: Churn signals on Premier+ fit subscription businesses
- Strength: Separate service product, Sugar Serve, for case handling
- Strength: Published USD prices for Sugar Sell
- Weakness: No telecom billing or subscriber model
- Weakness: Sales-led buying with no listed free trial
- Weakness: Service and marketing are separate products with their own pricing
Key facts
- Sugar Sell plans: Standard+ $68, Advanced+ $98, Premier+ $155 per user per month, billed annually
- Add-on: Sugar Connect+ $20 per user per month
- Former name: SugarCRM
Where it ranks
SugarAI is No. 9 in our Best CRM for Telecom verdict.
Alternatives we scored
Visit sugarai.com · Questions or corrections: editorial@toptooladvisor.com