TrueCoach review

TrueCoach is built around program delivery, and its pricing page keeps the plan list short. Starter costs $26.34 a month for up to five active clients and includes the drag and drop workout builder, workout templates, a 3,000+ exercise video library, a client management tracker, a client dashboard, in-app messaging, MyFitnessPal nutrition and habit tracking, and free automated payments. Standard at $57.99 covers 20 clients and adds public coach profiles, wearable data from Apple, Garmin and WHOOP, a custom-branded app and Zapier automations. Pro at $136.99 raises the cap to 50 clients, and TrueCoach asks larger businesses to email for pricing. The pricing page does not list appointment booking or session scheduling, so trainers who run most sessions in person may need a separate calendar tool. Every plan has a 14-day free trial with no credit card.

Who it is for

Trainers who mainly deliver workout programs online

Price

Starter $26.34 per month for up to 5 active clients; Standard $57.99 for up to 20; Pro $136.99 for up to 50; 14-day free trial.

The Starter Plan $26.34/mo
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Program and workout builder with a 3,000+ video exercise library
• Client management tracker and client dashboard
• MyFitnessPal nutrition and habit tracking
• Free automated payments listed on every plan
• Standard adds a custom-branded app, wearable data and Zapier automations

Strengths and weaknesses

• Strength: Prices are stated in USD
• Strength: 14-day free trial with no credit card
• Strength: Payments are listed on the Starter plan
• Weakness: No free plan
• Weakness: Starter caps you at 5 active clients
• Weakness: No booking or scheduling listed on the pricing page

Key facts

• Starter: $26.34 a month, up to 5 active clients
• Standard: $57.99 a month, up to 20 active clients
• Pro: $136.99 a month, up to 50 active clients
• Free trial: 14 days

Where it ranks

TrueCoach is No. 4 in our Best CRM for Personal Trainers verdict.