Veeva Vault CRM review

Veeva Vault CRM is the CRM most pharma commercial teams are measured against, and Veeva says 14 of the top 20 biopharma companies have selected it. Sales, marketing and medical teams share one customer database, so an MSL and a sales rep see the same HCP history. Around the core CRM, Veeva sells Engage for compliant chat, video meetings and approved content sharing, Approved Email for regulated email outreach, Campaign Manager for multichannel HCP campaigns, Events Management for speaker programs and congresses, Patient CRM and Service Center. Engage plugs into Microsoft Teams, WhatsApp, Zoom and SMS, and Veeva states that all Engage activity is captured in Vault CRM with full interaction logs for audit. Field planning (Align), Territory Designer and Network MDM cover the territory and master data work that general CRMs leave to spreadsheets. The trade-offs are cost visibility and scope: Veeva publishes no prices, and a 5-rep biotech will pay for depth it may not use yet.

Who it is for

mid-size and large pharma field forces

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• One customer database shared by sales, marketing and medical teams
• Engage for compliant chat, video meetings and approved content sharing with HCPs
• Approved Email for compliant email outreach
• Events Management for in-person and virtual events from planning to close
• Align, Territory Designer and Network MDM for field planning and master data

Strengths and weaknesses

• Strength: Veeva says 14 of the top 20 biopharma companies have selected Vault CRM
• Strength: Engage connects to Microsoft Teams, WhatsApp, Zoom and SMS and captures every interaction in Vault CRM
• Strength: Field planning, territory design and master data come from the same vendor
• Weakness: No published pricing; you need a sales conversation for a quote
• Weakness: Built only for life sciences, so it is more than a small biotech with a few reps needs
• Weakness: Engage, Approved Email and Events Management are separate products in the suite

Key facts

• Adoption: 14 of the top 20 biopharma companies, per Veeva
• Engage channels: Chat, video, Microsoft Teams, WhatsApp, Zoom, SMS
• Suite modules: CRM, Engage, Approved Email, Campaign Manager, Events, Patient CRM, Service Center

Where it ranks

Veeva Vault CRM is No. 1 in our Best CRM for Pharma verdict.