ZoomInfo review

ZoomInfo is the most complete sales intelligence platform on this list, and it is priced like one. The Professional tier covers contact and company profiles, mobile numbers and business email, tailored prospect lists, territory filters, CRM integrations, a Chrome extension and a mobile app. Copilot Advanced adds location and hierarchy data, funding and technology insights, an Account Fit Score, buyer intent signals, website visitor data and champion tracking. Copilot Enterprise goes further with real-time intent, earnings call signals, competitor alerts and custom intent. ZoomInfo does not publish prices. Its pricing page says cost depends on features, the number of licenses and credit usage, so budget time for a sales process and a negotiation. Large teams that will use territory management and intent data get the most from it. A five-person SDR team that mainly needs emails and phone numbers will find better value in Apollo.io or Lusha.

Who it is for

Larger sales organizations that need deep company data, buyer intent and territory tooling.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Contact and company profiles with mobile numbers and business email on Professional
• Territory management filters and record match insights based on CRM data
• Buyer intent signals, website visitors and champion tracking on Copilot Advanced
• Account Fit Score and AI-generated buying groups
• Chrome extension, mobile app and CRM integrations with HubSpot and Salesforce

Strengths and weaknesses

• Strength: The widest feature set we compared, from data to intent to workflows
• Strength: Territory and CRM match tools suit large teams
• Strength: Free trial offered on the sales plans
• Weakness: No published prices; cost depends on features, licenses and credits
• Weakness: Intent signals sit in the higher Copilot tiers
• Weakness: More setup and training than lighter tools

Key facts

• Sales plans: Professional, Copilot Advanced, Copilot Enterprise
• Pricing basis: Features, number of licenses and credit usage
• Free trial: Offered on the sales plans

Where it ranks

ZoomInfo is No. 9 in our Best Sales Intelligence Tools verdict.