Adobe Marketo Engage review

Adobe Marketo Engage has the deepest feature set on this list for B2B nurture and scoring. Adobe lists multi-step campaigns that adapt to behavior and data changes, intelligent cross-channel nurturing across email, web, mobile, chat, events, webinars and digital ads, and scoring, routing and alerts that update lead scores automatically. Native, bi-directional integrations with Salesforce, Microsoft Dynamics and Veeva deliver engagement data to sales in the CRM. Reporting includes out-of-the-box dashboards, custom reports and multi-touch attribution, and higher packages add predictive content, predictive audiences, dynamic chat, target account management and sandboxes. Workspaces and partitions let large organizations separate data by team or region. Adobe now adds agentic AI for campaign creation and operations. Marketo is sold in four packages, Growth, Select, Prime and Ultimate, with no public prices. The trade-off is effort and cost: it rewards teams with a dedicated marketing operations staff and is more platform than a small team can use.

Who it is for

Large B2B marketing operations teams running complex nurture and scoring across many products and regions.

Price

See vendor pricing (USD check pending): four packages, Growth, Select, Prime and Ultimate, priced through sales.

US price check pending. See the vendor pricing page.

Key features

• Multi-step campaigns and intelligent cross-channel nurturing
• Lead scoring, routing and alerts
• Native CRM integration with Salesforce, Microsoft Dynamics and Veeva
• Attribution and ROI dashboards with multi-touch attribution
• Target account management, partitions and agentic AI tools

Strengths and weaknesses

• Strength: The deepest scoring and nurture controls on this list
• Strength: Bi-directional CRM sync keeps sales and marketing data aligned
• Strength: Workspaces and partitions separate data for teams and regions
• Weakness: No published prices
• Weakness: Needs a skilled administrator to build and maintain programs
• Weakness: Several features are limited to higher packages

Key facts

• Packages: Growth, Select, Prime, Ultimate
• Native CRM integrations: Salesforce, Microsoft Dynamics, Veeva
• Free plan: No

Where it ranks

Adobe Marketo Engage is No. 8 in our Best Marketing Automation Software verdict.