Attribution review

Attribution is the most transparent option here for teams that want to buy without a sales cycle. Pro costs $399 a month, or $335 billed annually, for up to 10,000 monthly tracked users, and connects to HubSpot, Twilio Segment or Salesforce. The Shopify plan costs $199 a month with the same features. Every plan includes five attribution models, account-based attribution, lookback and look-forward windows, and options such as excluding existing customers. Reports cover a marketing P&L by channel, cohorts with CAC payback and conversion paths, and every number traces back to a user. Offline touches such as sales calls, events and podcasts can be added, which matters when deals close after a demo rather than online. Media mix modeling and incrementality testing run through its MCP server inside Claude or ChatGPT. Sites above 10,000 tracked users move to custom pricing, and onboarding help is an optional extra.

Who it is for

SaaS and B2B teams on HubSpot, Salesforce or Segment that want self-serve attribution at a known price.

Price

Shopify plan from $199 per month; Pro from $399 per month, or $335 billed annually.

Pro is $399/month, Shopify is $199/month
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Five models: first touch, last touch, linear, time decay and position-based
• Account-based attribution and lookback and look-forward windows
• Offline channels including sales calls, events, webinars, direct mail and podcasts
• Marketing P&L, cohorts and CAC payback by channel
• Conversion API that sends attribution-weighted conversions to Google, Meta, LinkedIn and Microsoft Ads

Strengths and weaknesses

• Strength: Prices are published and every plan has every feature
• Strength: 14-day free trial on self-serve plans
• Strength: Writes first touch, last touch and path back to HubSpot and Salesforce
• Weakness: Self-serve plans stop at 10,000 monthly tracked users
• Weakness: Optional onboarding costs $2,500 to $5,000
• Weakness: Warehouse export and API access are a quoted add-on

Key facts

• Plans: Pro $399, Shopify $199 per month billed monthly; Custom above 10,000 MTUs
• Overage: $10 per 1,000 MTUs above the plan limit
• Free trial: 14 days

Where it ranks

Attribution is No. 2 in our Best Marketing Attribution Software verdict.