Dreamdata review

Dreamdata is designed for the problem that makes B2B attribution hard: a deal involves several people at one company and can take many months to close. It groups contacts into accounts and stitches known, anonymous and cookieless touches into one record, then credits revenue across those touches. The free plan covers B2B web analytics, company identification, engagement scoring and an ad spend report, with 5 seats, 2 months of user history and 3 stage models. Real attribution work happens on the Attribution & Activation plan, which is custom priced and adds AI-based and custom models, revenue and content analytics, custom ROI and ROAS reports, a dedicated CSM and data science support. Activation for ad audiences and a data warehouse are add-ons. The paid plan requires a sales conversation, but the free tier lets a team check tracking and account matching on its own data before it commits.

Who it is for

B2B marketing teams with long sales cycles who want account-based attribution and a free way to start.

Price

Free plan at $0 per month; Attribution & Activation plans are custom priced.

Free $0/month Get started with foundational B2B analytics.
Quoted from the vendor pricing page on November 7, 2026.

Key features

• AI-based and custom attribution models on the paid plan
• Account-based tracking that groups contacts from the same company
• Cookie and cookie-less tracking with company identification
• Revenue, content and ROAS reporting with AI report summaries
• Audience builder and ad platform activation as an add-on

Strengths and weaknesses

• Strength: A permanent free plan with 5 seats
• Strength: Built around accounts, not single leads
• Strength: Analytics Agent and MCP server for AI questions
• Weakness: The free plan keeps only 2 months of user history
• Weakness: Attribution models sit on custom-priced plans
• Weakness: Activation and data warehouse access are add-ons

Key facts

• Free plan: Yes: 5 seats, 2 months of user history, 3 stage models
• Paid plan: Attribution & Activation, custom pricing
• Offices: Copenhagen and New York

Where it ranks

Dreamdata is No. 1 in our Best Marketing Attribution Software verdict.