Ruler Analytics review

Ruler Analytics suits businesses whose leads arrive by phone, form or chat and turn into revenue weeks later in a CRM. It tags each visitor with first-party tracking, captures calls with dynamic call tracking, and follows the lead into Salesforce, HubSpot, Dynamics 365, Pipedrive and others so opportunity and revenue stages can be credited back to channels. Offline touches such as sales calls, trade shows and webinars can be added. The Small tier starts at $400 a month, or $360 billed annually, for up to 10k monthly visits, and includes multi-touch attribution with white-glove onboarding. Medium adds data-driven and impression attribution and advanced segmentation, while Advanced adds marketing mix modelling and AI agents for analysis and media planning. Pricing scales with traffic and integration needs, so the listed prices are indicative. For call-heavy lead generation, few tools on this list cover the gap between ad click and closed deal as directly.

Who it is for

Lead generation businesses where deals start with a phone call or form and close later in the CRM.

Price

Small plan from $400 per month billed monthly, or $360 per month billed annually.

From £299 €344 $400
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Dynamic call tracking plus form and live chat tracking
• Offline conversions such as sales calls, trade shows and webinars
• Models: first click, last click, time decay, linear, position based, data-driven and impression
• CRM opportunity and revenue stage reporting for Salesforce, HubSpot, Dynamics 365 and Pipedrive
• Marketing mix modelling and budget scenario planner on the Advanced tier

Strengths and weaknesses

• Strength: Call tracking is built in rather than bolted on
• Strength: Prices are shown in USD by traffic tier
• Strength: Phone, email and live chat support with a dedicated CS manager on every tier
• Weakness: Small tier covers up to 10k monthly visits
• Weakness: Data-driven and impression attribution start on the Medium tier
• Weakness: MMM and AI agents are limited to Advanced, from $2,000 a month

Key facts

• Tiers: Small $400, Medium $668, Large $1,326, Advanced $2,000 per month billed monthly
• Annual discount: 10%
• Headquarters: Liverpool, UK

Where it ranks

Ruler Analytics is No. 3 in our Best Marketing Attribution Software verdict.