HockeyStack review

HockeyStack targets B2B teams that want one place to see how marketing and sales touches add up to pipeline and revenue. Its Atlas data layer ingests CRM, marketing automation, ad platform, website and warehouse data, resolves identities across them and maps every touch from first impression to closed-won. Attribution lets you apply any model and compare models side by side, and lift reports compare exposed and unexposed accounts, which helps with events and content that do not produce many clicks. Reports and dashboards are built around your own funnel logic without SQL, and attribution and conversion data can sync back to the CRM and ad platforms. AI agents add forward-looking recommendations. The trade-off is buying friction: there are no published prices, every plan starts with a demo and custom setup, and the depth of the product suits teams with an operations owner more than a solo marketer.

Who it is for

Mid-market and enterprise B2B teams that want attribution, account intelligence and custom dashboards in one tool.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Multi-touch attribution with side-by-side model comparison
• Cookieless tracking from first anonymous touch to closed-won
• Lift reports that compare exposed and unexposed accounts
• Custom reports and dashboards with no SQL
• Two-way data sync with CRM, ad platforms and the warehouse

Strengths and weaknesses

• Strength: Lift reports suit low-volume programs like events
• Strength: Atlas data layer resolves identities across CRM, MAP and ads
• Strength: AI agents suggest next actions per segment
• Weakness: No published prices; a demo is required
• Weakness: Built for larger teams, with more setup than self-serve tools
• Weakness: Breadth of features means a steeper learning curve

Key facts

• Pricing: Not published; quoted after a demo
• Data foundation: Atlas: ingestion, identity resolution and a reasoning layer
• Every plan includes: Integrations, success team support, custom setups, ROI reporting

Where it ranks

HockeyStack is No. 5 in our Best Marketing Attribution Software verdict.