TopToolAdvisor

Review · Sales & CRM

Boomerang review

A Gmail add-on for send later, follow-up reminders, read receipts and meeting scheduling.

By the TopToolAdvisor research desk · Updated November 12, 2026

Features (35%)
7.0
Ease of use (35%)
8.0
Value (30%)
8.0

Boomerang started as a send-later tool for Gmail and still centers on follow-up rather than analytics. Its response tracking brings a message back to your inbox if nobody replies by a date you choose, which for many salespeople matters more than knowing about an open. The plan table also lists read receipts and click tracking, plus meeting scheduling with Meeting Poll, bookable schedules and suggested times written into one email. The free Basic plan allows 10 message credits a month, and new accounts get a 30-day trial of Boomerang Professional without a credit card. Personal costs $4.98 per month billed annually but supports only Gmail accounts, so anyone on Google Workspace needs Pro at $14.98. Premium at $49.98 is the top tier, and the plan table lists Salesforce and CRM integration among its features. Boomerang does not work in Outlook through this product, and its tracking reports are lighter than Yesware's or Mailbutler's.

Who it is for

Gmail users who want reminders when nobody replies

Price

Free Basic plan with 10 message credits a month; Personal from $4.98 per month billed annually, Pro $14.98.

Basic Personal Pro Premium FREE $4.98/Month billed annually $14.98/Month billed annually $49.98/Month billed annually
Quoted from the vendor pricing page on November 12, 2026.

Key features

  • Response tracking with reminders only if nobody replies
  • Read receipts and click tracking
  • Send later with natural-language scheduling
  • Meeting scheduling, Meeting Poll and bookable schedules
  • Inbox Pause and Respondable writing assistant

Strengths and weaknesses

  • Strength: Reply-based reminders cover the most common follow-up need
  • Strength: Free Basic plan stays available after the trial
  • Strength: 30-day trial of Boomerang Professional without a card
  • Weakness: Personal plan supports Gmail accounts but not Google Workspace
  • Weakness: Basic plan is limited to 10 message credits a month
  • Weakness: Gmail and Google Workspace only

Key facts

  • Mail client: Gmail and Google Workspace
  • Plans: Basic free, Personal $4.98, Pro $14.98, Premium $49.98 per month billed annually
  • Message credits: 10 a month on Basic, unlimited on paid plans

Where it ranks

Boomerang is No. 7 in our Best Email Tracking Software verdict.

Alternatives we scored

Visit boomeranggmail.com · Questions or corrections: editorial@toptooladvisor.com