BoomTown review

BoomTown sells a platform plus people. Its packages, Launch, Core, Grow and Advance, combine a consumer IDX website with listings updated as often as every half hour, lead generation run by certified experts, a predictive CRM and the BoomTown Now mobile app. The CRM tracks every call, email and text, places the most conversation-ready leads on an Opportunity Wall, and can list matches for a property with a fit score for each lead. Smart-Drip campaigns send emails and texts on the agent's behalf, and bulk actions handle tagging, drips and lead transfers. Success Assurance adds lead concierges who monitor the database and engage leads at the right time, and client teams handle onboarding, training and success coaching. BoomTown does not publish prices, so budgeting needs a demo. For teams that want both leads and help converting them, it is a full-service option; agents with their own lead flow will pay for services they do not need.

Who it is for

Teams that want the vendor to run lead generation and help convert leads.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Consumer IDX website with listings updated as often as every half hour
• Lead generation handled by certified experts
• Predictive CRM with an Opportunity Wall of conversation-ready leads
• Smart-Drip campaigns that send emails and texts for the agent
• Success Assurance lead concierge team

Strengths and weaknesses

• Strength: Managed lead generation included in the platform
• Strength: Predictive fit scores match leads to properties
• Strength: Onboarding, training and success management teams
• Weakness: Pricing only after a demo
• Weakness: Higher packages needed for full team features
• Weakness: Best value depends on buying its lead generation

Key facts

• Packages: Launch, Core, Grow and Advance
• Users: Used by 40,000 real estate professionals, per BoomTown
• Parent company: Inside Real Estate

Where it ranks

BoomTown is No. 8 in our Best CRM for Real Estate Agents verdict.