Cometly review

Cometly focuses on a question paid media teams in B2B SaaS ask every week: which campaigns, channels and ads turn into pipeline and closed-won revenue. The Core plan combines a pixel with server-side tracking, multi-touch attribution, events, account-level paths, customizable dashboards, audiences and a Conversion API that feeds revenue data back to ad platforms so their bidding learns from real deals. An AI Ads Manager, an in-app agent and MCP access sit on top. Enterprise adds CRM and warehouse sync, the Cometly API, Snowflake and BigQuery support, more pageview capacity and a dedicated solutions engineer. Pricing is usage based on monthly pageviews, which Cometly estimates at about 1.5 times sessions, and there are no seat fees. No figures are published, so you will need a call to compare it with tools that list prices.

Who it is for

B2B SaaS teams running paid ads who want ad-level revenue attribution and conversion syncs.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Pixel plus server-side tracking
• Multi-touch attribution and account-level views
• Conversion API to send revenue events back to ad platforms
• AI Ads Manager and an MCP connection
• 70+ integrations

Strengths and weaknesses

• Strength: Attribution from first touch to closed-won at the ad level
• Strength: Usage-based pricing on pageviews, not seats
• Strength: Enterprise plan syncs to Snowflake and BigQuery
• Weakness: No published prices; quotes come on a sales call
• Weakness: CRM and warehouse sync are Enterprise features
• Weakness: Core is sized by pageviews, so traffic spikes affect cost

Key facts

• Plans: Core and Enterprise, priced by monthly pageviews
• Pageview estimate: About 1.5 times monthly sessions, per Cometly
• Integrations: 70+

Where it ranks

Cometly is No. 6 in our Best Marketing Attribution Software verdict.