Drip review

Drip was built for ecommerce and prices simply: you pay for list size, and every feature comes with every plan. The entry price is $39 a month for up to 2,500 people, with unlimited email sends, up to 50 workflows, dynamic segments, onsite campaigns, open API access and unlimited sub-accounts. Segments follow behavior such as browsing, buying, returning items and going quiet, and ready playbooks cover welcome, abandoned cart and win-back. Drip connects to Shopify, WooCommerce and BigCommerce among more than 90 integrations, and its reports trace orders back to the email that drove them. Drip has announced it is joining Awesome Motive, the company behind WPForms and OptinMonster. The main drawback is the starting cost: a store with a few hundred contacts pays the same $39 as one with 2,500, and there is no free plan. Support runs by email and live chat on weekdays rather than around the clock.

Who it is for

Established stores that want behavior-based segments and revenue reporting tied to orders.

Price

From $39 per month for up to 2,500 people with unlimited email sends; 14-day free trial.

Price per month: $39 Start for free 14-day free trial. No credit card required. Included in price: 1-2,500 people Unlimited email sends
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Unlimited email sends at every list size
• Up to 50 workflows with welcome, abandoned cart and win-back playbooks
• Dynamic segments based on browsing, buying and returning behavior
• Onsite campaigns and pop-ups alongside email
• One-click integrations with Shopify, WooCommerce, BigCommerce and 90+ more

Strengths and weaknesses

• Strength: Every feature is included at every list size
• Strength: Revenue attribution reports tie orders to individual emails
• Strength: Email and live chat support for all customers, including trials
• Weakness: Entry price is higher than most rivals for small lists
• Weakness: No free plan
• Weakness: Unlimited sends are not available during the trial

Key facts

• Entry price: $39 a month for up to 2,500 people
• Workflows: Up to 50
• Free trial: 14 days, no credit card
• Support hours: Email and live chat, Monday to Friday

Where it ranks

Drip is No. 5 in our Best Email Marketing Software for Ecommerce verdict.