Omnisend review

Omnisend aims at the same store owners as Klaviyo but with a lower entry price and simpler plans. The free tier gives 250 contacts, 500 emails and 500 web push notifications a month, and Standard lists $48 for the first three months at 500 contacts with 6,000 monthly emails and unlimited web push. The automation builder includes ready workflows for welcome, cart recovery, product abandonment and post-purchase, and it lets you mix email, SMS and push in one sequence with split paths and conditions. Support is a real differentiator: Omnisend states that 24/7 live chat and email support is available on every plan, including free, and it migrates contacts and segments for you. The limits sit in the middle tier. SMS requires Pro, and AI product recommendations and personalized send times are add-ons from $5 a month on Standard. For a store under a few thousand contacts, it covers the core flows at a modest cost.

Who it is for

Small and mid-size stores that want ecommerce flows and SMS at a lower monthly price.

Price

Free plan for 250 contacts; Standard is $48 for the first three months at 500 contacts (about $16 a month), shown as $11.20 a month with a 30% introductory discount.

Standard Best for growing and medium-sized businesses focused on email marketing $11.20 /mo Billed monthly Total of: $48.00 $33.60 today -30%
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Drag-and-drop automation builder with steps, delays, conditions and split paths
• Pre-built welcome, cart recovery, product abandonment and post-purchase automations
• Email, SMS and web push combined in one automation
• 24/7 live chat and email support on every plan, including free
• Free migration of contacts, data and segments

Strengths and weaknesses

• Strength: Support around the clock even on the free plan
• Strength: Unlimited web push notifications from Standard
• Strength: Free account expert once spend reaches $400 a month
• Weakness: Standard caps sends at 6,000 emails a month at 500 contacts
• Weakness: SMS needs the Pro plan
• Weakness: Product recommendations and send-time optimization are paid add-ons on Standard

Key facts

• Free plan: 250 contacts, 500 emails and 500 web push a month
• Standard: $48 for 3 months, 500 contacts, 6,000 emails a month
• SMS: From $0.007 per message for high-volume US sends
• Support: 24/7 live chat and email on all plans

Where it ranks

Omnisend is No. 2 in our Best Email Marketing Software for Ecommerce verdict and No. 7 in Best SMS Marketing Software.