HighLevel review

HighLevel bundles a CRM with funnels, calendars, reviews and messaging, and texting is part of the base offer. The pricing page lists 2 way SMS and 2 way email on the Starter plan at $97 per month, with unlimited contacts and unlimited users on every plan. The SMS marketing page adds keyword opt-ins, two-way conversations and advanced segmentation, and texts can be triggered from the workflow and campaign builders. Starter includes 3 sub-accounts, which fits a single business or a few clients, and the $297 Unlimited plan removes that cap and lets agencies rebill SMS and email usage to clients with a markup. HighLevel is clear that phone numbers, SMS, emails and premium AI carry usage-based charges, so the flat price is only part of the bill. Teams that only want a sales pipeline with texting will find the platform heavier to configure than Close or Nutshell.

Who it is for

Marketing agencies and multi-client businesses

Price

Starter from $97 per month ($970 per year) with unlimited contacts and users; SMS usage billed separately.

Starter $97 /Month $970 /Year
Quoted from the vendor pricing page on November 11, 2026.

Key features

• 2 way SMS and 2 way email on the Starter plan
• Keyword opt-ins to capture mobile leads
• Workflow and campaign builders for automated texts
• Unlimited contacts and users on all plans
• SMS usage rebilling to clients on Unlimited and Pro

Strengths and weaknesses

• Strength: One flat account price instead of per-seat pricing
• Strength: Starter includes 3 sub-accounts for clients or locations
• Strength: Replaces separate funnel, scheduling and SMS marketing tools
• Weakness: Phone numbers, SMS and email sends carry usage charges
• Weakness: The wide feature set takes longer to set up than a sales CRM
• Weakness: WhatsApp is a $10 per month add-on per sub-account

Key facts

• Starting price: $97 per month or $970 per year
• Users and contacts: Unlimited on all plans
• Sub-accounts: 3 on Starter, unlimited on $297 Unlimited
• Free trial: 14 days

Where it ranks

HighLevel is No. 2 in our Best CRM With Texting verdict.