9 Best CRM With Texting of 2026

Close treats text messages as a core sales channel rather than an add-on. Its SMS page says the CRM can send, track and automate personalized texts, with every message logged, searchable and tied to the right lead next to calls and email. The pricing page lists send and receive SMS, SMS templates and text scheduling across plans, and the Solo plan at $9 per user per month billed annually already includes built-in forms, email, calling and SMS. Texts can go out one at a time or in bulk to a Smart View segment, and SMS and MMS steps can be placed in automated workflows. The catch is in the details: Solo does not include workflows, so automated texting starts on a higher plan, and calling and SMS are billed as usage on top of seats. Close notes that A2P 10DLC registration is required for sending SMS to US phone numbers, and it supports SMS to over a dozen countries.

HighLevel bundles a CRM with funnels, calendars, reviews and messaging, and texting is part of the base offer. The pricing page lists 2 way SMS and 2 way email on the Starter plan at $97 per month, with unlimited contacts and unlimited users on every plan. The SMS marketing page adds keyword opt-ins, two-way conversations and advanced segmentation, and texts can be triggered from the workflow and campaign builders. Starter includes 3 sub-accounts, which fits a single business or a few clients, and the $297 Unlimited plan removes that cap and lets agencies rebill SMS and email usage to clients with a markup. HighLevel is clear that phone numbers, SMS, emails and premium AI carry usage-based charges, so the flat price is only part of the bill. Teams that only want a sales pipeline with texting will find the platform heavier to configure than Close or Nutshell.

Nutshell keeps texting close to the sales record. Its SMS page says reps can text any contact from the Person, Company or Lead timeline and that every reply syncs automatically, so there is no copying or manual logging. Two-way SMS conversations come through the Engagement add-on, which the pricing page lists from $16 per user per month along with a unified inbox for chat, SMS, shared inbox and social messages. The base CRM starts at $13 per user per month with unlimited contacts and storage, so a small team can get texting for under $30 per user before message costs. For broadcasts, Nutshell sells a separate SMS marketing add-on from $15 per month, priced by credits. The drawback is that pieces are sold separately: teams that want pipelines, two-way texting and text campaigns will pay for three line items, and there is no free plan to start on.

Salesmate lists calling and texting as built-in features rather than a marketplace app. Its pricing page describes the add-on as a way to make and receive calls, power-dial contacts, send bulk SMS and transcribe conversations from a single platform. To start texting you buy local or toll-free numbers, which Salesmate prices from $1.1 per month, and then top up calling and SMS credits. The Basic plan at $23 per user per month covers contact and company management, deal pipelines and activity tracking, while Pro at $39 per user adds sequences and a team inbox, which matters if several reps answer the same text line. Business at $63 per user adds custom modules and deal credit splits. The trade-off is cost tracking: texts are paid for through credits on top of seats, so heavy texting teams should check the published SMS rates before committing.

Freshsales can text from the CRM, but it brings in the carrier from outside. The Freshworks support article on setting up SMS lists Twilio, ClickSend and Zipwhip as providers: you authenticate the account, activate a number, then turn on the Receive SMS toggle and paste a webhook URL into the provider so replies flow back. Once set up, reps can send SMS to a contact's mobile or work number from the record, send bulk SMS from a list view with placeholders, and configure workflows that text contacts or deal owners, for example 20 days before a renewal date. SMS can also be a step in a sales sequence. The Growth plan costs $9 per user per month billed annually, which makes Freshsales one of the cheapest options here if you already pay for Twilio. The downside is a second vendor, a second bill and setup work that native tools such as Close avoid.

Podium is not a classic sales CRM, but for local businesses it covers the same job of turning inquiries into customers, and texting is the center of it. The pricing page lists unlimited one-to-one text messages and unlimited conversation history on every plan, along with scheduled messages, custom templates and messages from Facebook, Instagram and Google in one place. The Core plan costs $399 per month and adds review management with AI responses and a mobile app, while Pro at $599 adds automatic lead routing, lead capture forms, text-based surveys and text marketing with images and GIFs. The Phones add-on, from $30 per user per month for 1 to 4 users, lets staff text and call from the same business number and keep the number they already have. Podium suits shops, clinics and home service firms with steady inbound volume; small B2B sales teams will get more pipeline tools for far less from Close or Nutshell.

HubSpot is the most familiar CRM on this list, but texting is not part of its free or Starter tiers. Its SMS product page describes a paid add-on, only available with certain HubSpot plans, that lets marketers send targeted SMS campaigns, run live two-way conversations and use personalization tokens and workflows. Every message includes STOP opt-out handling, consent changes are tracked with timestamps, and reports cover delivery, click-through and conversion rates. HubSpot runs the service through Twilio, so you do not need your own Twilio account, but its help content notes that only US-based numbers are supported, sole proprietors are excluded, and short code messaging is reserved for Marketing Hub Enterprise. The CRM itself is free, and Starter costs $15 per seat per month billed annually. For companies already on HubSpot marketing plans, adding SMS keeps texts on the same records; teams choosing a CRM mainly for rep texting will get more for less from Close.

Keap pairs its CRM and marketing automation with a business phone number for calls and texts. Keap Business Line gives you a free virtual number that works on your personal smartphone, and the app sends one-to-one texts, group messages and automatic replies, all synced with the desktop app. The pricing page lists 1:1 text messages, automated text messages and text broadcasts, plus a toll-free marketing number. Tier 1 of the texting allotment, with 500 messages and 100 voice minutes a month, is included in the subscription; higher tiers start at $24 per month and overages cost $0.015 per text and $0.01 per voice minute. Plans start at $320 per month billed annually with 2 users, and extra users cost $39 each. The limits are geography and price: the dedicated line and 1:1 texts are available only in the U.S. and Canada, text marketing only in the U.S., and annual contracts carry a $299 early termination fee.

Zoho CRM does not text on its own; it relies on Zoho's own phone product. The Zoho Voice help article for the SMS for Zoho CRM by Zoho Voice extension says it lets you send and receive SMS messages with your domestic customers using voice and SMS-enabled local numbers, with local two-way SMS only in the USA and Canada and outbound SMS to 100+ countries. Setup has several steps: an active Zoho Voice plan (the Solo plan needs a user add-on), a purchased local number, a request to enable SMS and MMS, and 10DLC registration with business registration proof for US and Canadian numbers. Once running, texts sit on the CRM record next to calls made through the same Zoho Voice account. Zoho CRM has a free edition for 3 users, but its pricing page showed only EUR and GBP from our location, so the USD price is marked pending. It fits companies already on Zoho; teams starting fresh will get texting faster from Close.