Review · Sales & CRM
Nutshell review
A sales CRM for small businesses with webchat, forms, landing pages and email marketing tools included in every subscription.
By the TopToolAdvisor research desk · Updated November 6, 2026
- Features (35%)
- 8.2
- Ease of use (35%)
- 8.4
- Value (30%)
- 8.2
Nutshell aims at small businesses that want one tool for selling and light marketing. Every subscription includes webchat, an AI chatbot, a form builder, landing pages, email marketing capabilities and attribution reporting, and every plan has unlimited contacts and storage with email and calendar sync. Foundation is listed at $13 per user per month, with a discount for annual billing. Growth at $25 adds activity reports, sales quotas, lead assignment rules, custom stage goals and hot leads, and Pro at $42 adds five custom pipelines, advanced reporting, sales automation, a meeting scheduler and AI lead recaps. AI usage is metered: each plan gets a monthly number of AI outcomes, such as call summaries or lead scoring, starting at 10 on Foundation. Nutshell offers free live support, free data migration during the trial and free onboarding, and states there are no setup fees. The catch is that automation sits on Pro, so a team that wants it pays about three times the entry price.
Who it is for
Small teams that want sales and basic marketing in one affordable product.
Price
Foundation listed at $13 per user per month; Growth $25, Pro $42, Business $59, Enterprise $79; annual billing lowers each price.
$13 Per user, per month Save $6/month with annual billing
Quoted from the vendor pricing page on November 6, 2026.
Key features
- Unlimited contacts and storage on every plan
- Email and calendar sync, AI chatbot and form builder
- Webchat, landing pages and attribution reporting included
- Activity reports, sales quotas and lead assignment on Growth
- Advanced reporting, sales automation and 5 pipelines on Pro
Strengths and weaknesses
- Strength: Unlimited contacts even on the entry plan
- Strength: Free live support and onboarding for every customer
- Strength: No setup fees or implementation costs
- Weakness: No free plan
- Weakness: Sales automation waits for Pro
- Weakness: AI features draw from a monthly usage allowance per plan
Key facts
- Plans: Foundation, Growth, Pro, Business, Enterprise
- Free trial: 14 days, no credit card
- Foundation AI allowance: 10 AI outcomes per month
- Pro pipelines: 5 custom pipelines
Where it ranks
Nutshell is No. 6 in our Best CRM for Small Business verdict.
Alternatives we scored
- HubSpot CRM8.9
- Bigin by Zoho8.6
- Pipedrive8.5
- Freshsales8.4
Visit nutshell.com · Questions or corrections: editorial@toptooladvisor.com