HubSpot Marketing Hub Starter review

HubSpot Marketing Hub Starter is the natural step for a small team that already keeps contacts in HubSpot's free CRM. The free tools can automate email campaigns and run live chat, and Starter adds calls-to-action, automatic data updates and removes HubSpot branding. Starter is listed from $20 per seat per month, and the page showed it at $10 as a limited-time offer for new customers. The strength is that marketing emails, forms, chat conversations and deal records all sit on one contact timeline, so the person following up can see everything. The weakness is the price ladder: seats are charged one by one, and the deeper personalization most growing teams eventually want lives in Professional, from $100 per seat per month. A 14-day trial of the marketing tools is available.

Who it is for

Small teams already using HubSpot's free CRM that want marketing emails in the same records.

Price

Free tools; Starter from $20 per seat per month, shown at $10 as a limited-time offer for new customers; Professional from $100 per seat.

Starter Starts at $10 $20 /month per seat*
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Free tools that automate email campaigns and add live chat
• Calls-to-action and automatic data updates on Starter
• HubSpot branding removed on Starter
• Shared contact records with HubSpot's CRM
• Bi-directional Salesforce sync and an app marketplace

Strengths and weaknesses

• Strength: Marketing, CRM and live chat share one database
• Strength: Free tools let you start before paying
• Strength: Clean interface that new users pick up quickly
• Weakness: Per-seat pricing grows with every marketer you add
• Weakness: The $10 Starter price is a limited-time new customer discount
• Weakness: Professional, where most advanced personalization sits, starts at $100 per seat

Key facts

• Free tools: Yes, $0 per month
• Starter: From $20 per seat per month
• Professional: From $100 per seat per month
• Free trial: 14 days of marketing tools

Where it ranks

HubSpot Marketing Hub Starter is No. 4 in our Best Marketing Automation Software for Small Business verdict.