Mailchimp review

Mailchimp is a general email platform that many stores already know, and it connects to Shopify, WooCommerce and more than 300 other tools. For ecommerce, the plan you choose matters a lot. Essentials allows flows of only 4 steps, which is enough for a short cart reminder but not for a branching post-purchase series. Standard raises that to 200 flows and adds dynamic content, custom reports, generative AI features and one onboarding session, with 6,000 monthly sends at the entry contact tier. Premium adds 150,000 monthly sends, unlimited seats and phone support. SMS is an add-on on every paid plan, and a Pay As You Go option suits stores that mail only a few times a year. The free plan covers fewer than 250 contacts. Prices were shown only in euros from our location, so check the US calculator. Compared with Klaviyo or Omnisend, store-triggered segmentation is less central, and cost rises steeply with contacts.

Who it is for

Stores that want a familiar editor and a large integration catalog more than deep store flows.

Price

See vendor pricing (USD check pending): free plan for fewer than 250 contacts; Essentials, Standard and Premium priced by contacts.

US price check pending. See the vendor pricing page.

Key features

• Up to 200 automation flows on Standard and Premium
• Dynamic content and custom reports from Standard
• Popup forms and pre-built email templates on every paid plan
• More than 300 integrations, including Shopify and WooCommerce
• SMS marketing as an add-on

Strengths and weaknesses

• Strength: Familiar drag-and-drop editor with many templates
• Strength: 24/7 email and chat support on Essentials and Standard
• Strength: Pay As You Go credits for stores that send rarely
• Weakness: Essentials limits flows to 4 steps
• Weakness: Standard includes 6,000 monthly sends at the entry contact tier
• Weakness: Paid prices were not shown in US dollars from our location

Key facts

• Free plan: For fewer than 250 contacts
• Essentials flows: Up to 4 flow steps
• Standard flows: Up to 200 flows, 5 seats
• Free trial: 14 days

Where it ranks

Mailchimp is No. 8 in our Best Email Marketing Software for Ecommerce verdict and No. 3 in Best Email Marketing Software for Small Business and No. 5 in Best Email Marketing Software.