Review · Marketing
Insightly Marketing review
Marketing automation that runs alongside Insightly CRM, priced per account by prospect count.
By the TopToolAdvisor research desk · Updated November 10, 2026
- Features (35%)
- 7.6
- Ease of use (35%)
- 7.5
- Value (30%)
- 7.0
Insightly Marketing makes sense for teams that already run Insightly CRM and want campaigns tied to the same records. Insightly prices it per account rather than per user, with Plus at $99 per account per month billed annually for 2,000 prospects. Plus includes email marketing automation, prospect scoring, A/B email testing and built-in business dashboards. Professional at $499 adds custom scoring models, advanced prospect tracking and unlimited role-based permissions, and Enterprise at $999 adds audit logging, calculated fields and custom validation rules. Insightly also sells an All-in-One bundle with CRM and support. The per-account model is fair for teams with several marketers, but the CRM is a separate purchase, and at $99 the marketing tool offers fewer channels and less automation depth than ActiveCampaign Plus or HubSpot Starter. There is no free plan, only a 14-day trial without a credit card.
Who it is for
Insightly CRM customers who want email automation and prospect scoring connected to their CRM.
Price
Plus $99 per account per month billed annually for 2,000 prospects; Professional $499, Enterprise $999.
$99 per account / month All prices USD, billed annually
Quoted from the vendor pricing page on November 10, 2026.
Key features
- Email marketing automation
- Prospect scoring with custom scoring models on Professional
- A/B email testing
- Built-in business dashboards
- Advanced prospect tracking on Professional
Strengths and weaknesses
- Strength: Priced per account, not per user
- Strength: Connects to Insightly CRM and support tools
- Strength: 14-day free trial with no credit card
- Weakness: The CRM is priced separately
- Weakness: Professional is a large step up at $499
- Weakness: Smaller feature set than HubSpot or ActiveCampaign at similar prices
Key facts
- Free trial: 14 days, no credit card
- Paid tiers: Plus $99, Professional $499, Enterprise $999 per account per month billed annually
- Prospects in quoted price: 2,000
Where it ranks
Insightly Marketing is No. 10 in our Best CRM for Marketing verdict.
Alternatives we scored
Visit insightly.com · Questions or corrections: editorial@toptooladvisor.com