10 Best CRM for Marketing of 2026

HubSpot Marketing Hub takes first place because the email tool, the automation builder and the CRM are the same product, so a segment built from a form fill, a deal stage or a support ticket can drive a campaign without any sync. HubSpot's pricing page shows a free plan that automates email campaigns, sets up live chat and includes an AI assistant. Starter is listed at $20 per seat per month, cut to $10 for new customers for a limited time, and adds calls-to-action, automatic data updates and removal of HubSpot branding. Professional starts at $100 per seat and adds content personalization and tools to see how the brand shows up in AI search. Enterprise starts at $175 per seat with revenue tracking, multiple accounts and controls over which data users can edit. The weak point is cost as the team grows: every marketer on Professional or Enterprise is another seat, so a five-person team pays five times the headline price.

ActiveCampaign is the pick for teams that care most about what happens after someone joins the list. Every plan, including the $15 Starter tier billed yearly for 1,000 contacts, includes multi-step marketing automation, AI-powered automation and campaign builders and email campaigns with more than 250 templates. Segmentation is tiered: ActiveCampaign lists it as Limited on Starter, Standard on Plus, Advanced on Pro and Premium on Enterprise, so teams that segment heavily should budget for Plus at $49 or Pro at $79. Plus adds cross-channel marketing, generative AI for content and images, landing pages and site messages, and makes the Enhanced CRM available. Pro adds advanced segmentation and attribution and conversion tracking. The CRM side is lighter than HubSpot's because it is an option layered on a marketing platform, and Starter and Plus include only one user seat, so a team of three lands on Pro or pays for extra seats.

Brevo is the strongest low-cost choice for marketers who want email and automation first and a light CRM second. The free plan lets you send up to 300 emails per day once your account is approved. Starter, at $9 a month, adds email and SMS sending with a drag-and-drop editor, while Standard at $18 adds unlimited multi-step automation workflows and A/B testing. Segmentation is one of its better documented features: Brevo lists filters by demographics, website activity, campaign engagement and custom events, with web and event tracking to trigger messages. Professional, from $499 a month, adds WhatsApp, popups, push, 10 seats and contact scoring with RFM and CLV models. A sales management module with custom pipelines and sales automation is sold alongside the marketing plans. The jump from Standard to Professional is steep, so teams that need scoring or several users should price Professional before committing.

Zoho CRM Plus suits teams that want marketing to sit inside a wider customer suite rather than a marketing-first tool. Zoho's pricing page lists two editions, Starter and Enterprise, and both include sales, marketing, help desk, live chat, social media, projects, surveys and analytics. Starter includes 2,500 workflow rules, sales forecasting, a chatbot with 25,000 bot sessions and visitor insights for 50,000 website visitors per month. Enterprise raises visitor tracking to 200,000 per month, adds 100 Blueprints for guided processes and includes one brand with 11 social channels, from LinkedIn and Instagram to TikTok and Google Business Profile. The appeal for marketers is that web visits, social activity, support tickets and deals feed one customer record. The cost is complexity: the bundle is several Zoho apps, so setup takes more planning than HubSpot or Brevo. The page showed INR, EUR and GBP prices from our location, so the USD price is pending.

EngageBay is a practical pick for small businesses that want marketing and CRM from one low-cost vendor. Its free plan covers 250 contacts with email marketing, autoresponders, broadcasts, sequences, lead grabbers, landing pages, a CRM, a help desk and live chat. Basic at $14.99 per user per month raises the limit to 500 contacts and adds email templates, web pop-ups, lead scoring, SMS marketing, a social suite and third-party integrations. The full marketing automation builder, push notifications, site messages and A/B testing of broadcasts and landing pages arrive on Growth at $64.99 per user for 5,000 contacts. Pro at $119.99 per user adds web analytics, custom reporting, SSO and a dedicated account manager. EngageBay discounts yearly billing by 8% and two-year billing by 15%. The trade-off is that the jump from Basic to Growth is large, and per-user pricing makes it less attractive once several marketers need seats.

Ontraport fits businesses that sell online and want the CRM to handle the money as well as the marketing. Every plan includes the CRM, email and SMS automation, websites and memberships, payment management and built-in AI. Plus starts at $83 per month on annual billing ($990 a year). Pro, at $124 a month, adds marketing tracking and testing, split-tested pages, partner and referral programs and lead source and conversion reporting using UTM tags and Google, Meta and LinkedIn pixels. Enterprise at $249 adds field-level permissions and enterprise scalability. Payment features include invoicing, order forms, subscriptions, payment plans, coupon codes and order bumps, which makes Ontraport a natural fit for course and membership sellers. The costs are real, though: Plus includes one user with extra users at $49 per month, the shared inbox and webchat cost extra, and there is no free plan, only a 14-day trial.

Keap is built for small service businesses that want marketing and follow-up to run on autopilot and are willing to pay for setup help. Keap sells one plan with the whole platform, starting at $320 per month on monthly billing, with the price set by the number of contacts and users. Segmentation works through tags, lists, filters and saved searches, and lead scoring can trigger automation when a contact looks ready to buy. Marketing tools include landing pages, multi-page sales funnels, forms, email broadcasts, newsletters and automated emails triggered by contact activity, plus an AI Content Assistant for writing emails and an AI Automation Assistant for building campaigns from templates. Text marketing is part of the subscription, with paid tiers for more messages starting at $24 per month. The drawbacks are price and commitment: Keap lists required implementation services, and the starting price is far above Brevo, EngageBay or ActiveCampaign Starter.

Agile CRM is the budget pick for teams that want a CRM with marketing features and very little spend. The free plan covers up to 10 users and 1,000 contacts, and Agile lists lead scoring, email campaigns, a form builder, landing pages, web engagement and marketing automation in its feature grid. Starter is listed as low as $8.99 per user per month, Regular as low as $29.99 and Enterprise as low as $47.99. The limits are what separate the tiers: Starter allows one campaign workflow, five nodes per campaign and one automation rule, while Regular raises that to five workflows and ten nodes, and Enterprise to ten workflows. Branded sending is capped at 5,000 emails, and Agile lists SES, Mandrill and SendGrid integrations for more volume. The product suits simple nurture programs, but marketers who want many workflows, deep segmentation or newer AI tools will outgrow it.

Salesforce Marketing Cloud is the most powerful option here, but it is built for companies with a Salesforce team and an enterprise budget. Salesforce's pricing page lists Marketing Cloud Next Growth Edition at $1,500 per org per month billed annually, with a Campaign Agent, agentic content, multi-channel journeys, forms and landing pages, consent management and campaign attribution reporting. Advanced, at $3,250, adds agentic campaigns, conversational email, RCS, SMS and WhatsApp, custom automation events and AI-powered engagement scoring. Salesforce Personalization for web, app and email is a separate product from $8,000 per org per month. Because it runs on the Salesforce CRM, marketing journeys can use the same accounts, opportunities and service data that sales and support teams already maintain. Smaller teams should note that the same page lists a Salesforce Starter suite with marketing, sales, service and commerce from $25 per user per month, which is a lighter way to start.

Insightly Marketing makes sense for teams that already run Insightly CRM and want campaigns tied to the same records. Insightly prices it per account rather than per user, with Plus at $99 per account per month billed annually for 2,000 prospects. Plus includes email marketing automation, prospect scoring, A/B email testing and built-in business dashboards. Professional at $499 adds custom scoring models, advanced prospect tracking and unlimited role-based permissions, and Enterprise at $999 adds audit logging, calculated fields and custom validation rules. Insightly also sells an All-in-One bundle with CRM and support. The per-account model is fair for teams with several marketers, but the CRM is a separate purchase, and at $99 the marketing tool offers fewer channels and less automation depth than ActiveCampaign Plus or HubSpot Starter. There is no free plan, only a 14-day trial without a credit card.