Zoho CRM Plus review

Zoho CRM Plus suits teams that want marketing to sit inside a wider customer suite rather than a marketing-first tool. Zoho's pricing page lists two editions, Starter and Enterprise, and both include sales, marketing, help desk, live chat, social media, projects, surveys and analytics. Starter includes 2,500 workflow rules, sales forecasting, a chatbot with 25,000 bot sessions and visitor insights for 50,000 website visitors per month. Enterprise raises visitor tracking to 200,000 per month, adds 100 Blueprints for guided processes and includes one brand with 11 social channels, from LinkedIn and Instagram to TikTok and Google Business Profile. The appeal for marketers is that web visits, social activity, support tickets and deals feed one customer record. The cost is complexity: the bundle is several Zoho apps, so setup takes more planning than HubSpot or Brevo. The page showed INR, EUR and GBP prices from our location, so the USD price is pending.

Who it is for

Companies that want sales, marketing and support on one vendor and are comfortable with a broader suite.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Sales, marketing, help desk, live chat, social media, projects, surveys and analytics in one plan
• 2,500 workflow rules on Starter
• Visitor insights for 50,000 website visitors per month on Starter
• One brand with 11 social channels on Enterprise
• Blueprints to guide team processes on Enterprise

Strengths and weaknesses

• Strength: One subscription covers marketing, sales and support
• Strength: Website visitor tracking is included
• Strength: Social publishing across 11 networks on Enterprise
• Weakness: Prices showed only in INR, EUR and GBP from our location
• Weakness: Several apps to learn instead of one
• Weakness: Marketing features are spread across bundled Zoho apps

Key facts

• Editions: Starter and Enterprise
• Workflow rules: 2,500 on Starter
• Free trial: Yes

Where it ranks

Zoho CRM Plus is No. 4 in our Best CRM for Marketing verdict.