Open Loyalty review

Open Loyalty is a loyalty engine rather than a ready-made app. Its pricing page explains that you pay a one-time onboarding fee, then a recurring platform fee, a customer care plan and an allowance fee set by how many members are active each month, and only members who perform a loyalty event in a calendar month are billed. Every package includes all features, APIs, webhooks and a 24/7 SLA with 99.99% guaranteed uptime. Mechanics include points, tiers, rewards, referrals, wallets, badges, coupons, challenges and code scanning. Marketers configure campaigns in a no-code Admin UI or through the API, but your team or a partner builds the customer-facing app. Data can be stored in Europe, APAC or North America, and the company is ISO/IEC 27001 certified. You can try a product tour or request a time-boxed proof of concept. Open Loyalty states that very small programs usually fit better with a ready-made loyalty app, and it publishes no list price.

Who it is for

Enterprise retailers with developers who want to build their own loyalty experience on an API.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Points, tiers, rewards, referrals, wallets, badges, coupons and challenges
• Full API access, webhooks and a no-code Admin UI for campaigns and rules
• Price built from onboarding, platform fee, customer care plan and an active member allowance
• Data storage options for Europe, APAC and North America
• 99.99% guaranteed uptime and a 24/7 SLA

Strengths and weaknesses

• Strength: Bills only members who perform a loyalty event in a month
• Strength: All features and APIs included in every package
• Strength: ISO/IEC 27001 certified
• Weakness: No published list price
• Weakness: You or a partner must build the customer-facing app
• Weakness: Open Loyalty says very small programs fit better with a ready-made app

Key facts

• Pricing: Custom, onboarding plus recurring fees
• Billable member: Active in a calendar month
• Uptime: 99.99% guaranteed
• Open source: No, SaaS

Where it ranks

Open Loyalty is No. 10 in our Best Loyalty Program Software verdict.