Privy review

Privy started as a pop-up tool and grew into email and SMS for small stores, and it has since acquired Sendlane. The email plan starts at $30 a month with 250 SMS credits included, unlimited email sends and pricing based only on mailable contacts. Its strength is list growth: pop-ups support spin-to-win, exit intent, multi-step quizzes, cart savers and cross-sell displays, and a separate pop-ups only plan starts at $24 a month for stores that send email elsewhere, syncing contacts to Shopify, BigCommerce, Wix or Klaviyo. Email and SMS automations, segmentation and reporting are included, with email and live chat support. There are no annual contracts, and SMS credits roll over. The drawbacks are price at the low end, since a small list still pays $30, and flow logic that is simpler than Klaviyo or Drip. Privy suits a Shopify store that wants to grow its list quickly with one easy tool.

Who it is for

Shopify stores that want pop-ups, list growth and email in one simple tool.

Price

Email from $30 per month with 250 free SMS credits included; pop-ups only from $24 per month; 15-day free trial.

Pricing Starts at $30/month with 250 free SMS credits included
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Email and SMS campaigns and automations
• Pop-ups with spin-to-win, exit intent, quizzes and cart saver displays
• Unlimited email sends, priced by mailable contacts
• Advanced targeting, segmentation and reporting
• Integrations with Shopify, BigCommerce, Wix, Squarespace and WooCommerce

Strengths and weaknesses

• Strength: Strong pop-up and list growth tools in the same account
• Strength: No annual contract or email sending limits
• Strength: SMS credits roll over to the next billing period
• Weakness: No free plan
• Weakness: Entry price is high for a store with a small list
• Weakness: Fewer advanced flow conditions than Klaviyo or Drip

Key facts

• Email plan: From $30 a month
• Pop-ups only: From $24 a month, based on page views
• Free trial: 15 days, no credit card
• SMS: 250 credits included, unused credits roll over

Where it ranks

Privy is No. 9 in our Best Email Marketing Software for Ecommerce verdict.