Propertybase review

Propertybase is the choice for real estate firms that want the depth of Salesforce without building a real estate CRM from scratch. Lone Wolf prices it from $89 per user per month with the Force.com license included. The CRM covers lead capture, routing and auto-matching to listings, a deal pipeline that runs from first enquiry to commission payout, email marketing and property alerts, and real-time Salesforce reporting and dashboards. Agents get automated follow-up and task creation and a full mobile CRM on iOS and Android, while Lone Wolf Authentisign handles offers and signatures inside the CRM. Salesforce Agentforce adds AI lead scoring and deal predictions, and Salesforce Flow drives workflow automation. Brokerages can run multiple offices and territories. The downside is complexity: Salesforce platforms reward an admin who configures them, and the per-user price is higher than tools like Wise Agent. For a brokerage that wants room to customize, it is a solid base.

Who it is for

Brokerages and larger teams that want a configurable Salesforce-based CRM.

Price

From $89 per user per month, Force.com license included.

from $89/user/month
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Lead capture, routing and auto-matching to listings
• Deal pipeline from first enquiry to commission payout
• Built-in email marketing and property alerts
• Lone Wolf Authentisign e-signatures inside the CRM
• Salesforce dashboards, Flow automation and Agentforce AI

Strengths and weaknesses

• Strength: Force.com license included in the published price
• Strength: Access to apps through Salesforce AgentExchange
• Strength: Supports multi-office and multi-territory structures
• Weakness: Salesforce configuration takes more admin time
• Weakness: Higher per-user price than agent-focused CRMs
• Weakness: No built-in calling listed

Key facts

• Users: Over 20,000 users, per Lone Wolf
• Platform: Built natively on Salesforce
• Security: SOC 2, GDPR and 99.9% uptime

Where it ranks

Propertybase is No. 9 in our Best CRM for Real Estate Agents verdict.