Salesforce Marketing Cloud Account Engagement review

Salesforce Marketing Cloud Account Engagement, the product formerly called Pardot, is the natural choice for B2B teams that already run their sales process in Salesforce. It works directly with Salesforce CRM objects such as Leads, Contacts and Opportunities, so nurture activity and scores land where reps already work. Growth+, at $1,250 per org per month billed annually, includes 10,000 contacts, lead nurturing and scoring, Agentforce campaign creation, 50 forms, 50 form handlers and 50 landing pages. Plus+, at $2,750, adds AI-powered scoring, B2B Marketing Analytics, account-based marketing and unlimited forms and landing pages. Advanced+ at $4,400 adds business units and a dedicated IP address. Every edition now includes Marketing Cloud Next features, such as SMS and WhatsApp as add-ons and Salesforce Flow for marketers. The downsides are price and complexity: every edition needs an annual contract, and the entry plan costs more than any other verified price here.

Who it is for

B2B companies already running Salesforce Sales Cloud that want marketing data on the same CRM objects.

Price

Growth+ from $1,250 per org per month billed annually; Plus+ $2,750, Advanced+ $4,400.

Growth+ Fuel growth with marketing automation. $ 1,250 USD/Org/Month (Billed annually)
Quoted from the vendor pricing page on November 5, 2026.

Key features

• Lead nurturing and scoring on Growth+
• AI-powered scoring and B2B Marketing Analytics on Plus+
• Forms, form handlers and landing pages, unlimited from Plus+
• Email A/B testing and multivariate landing page testing
• Marketing Cloud Next access with Agentforce campaign creation

Strengths and weaknesses

• Strength: Runs on the same Salesforce CRM objects sales already uses
• Strength: Every edition includes Marketing Cloud Next through Account Engagement+
• Strength: Clear published prices by edition
• Weakness: Starts at $1,250 a month, the highest entry price on this list
• Weakness: All editions require an annual contract
• Weakness: Growth+ caps forms and landing pages at 50 each

Key facts

• Contacts included: 10,000 on Growth+, Plus+ and Advanced+; 75,000 on Premium+
• Editions: Growth+ $1,250, Plus+ $2,750, Advanced+ $4,400, Premium+ $15,000 per org per month
• Former name: Pardot

Where it ranks

Salesforce Marketing Cloud Account Engagement is No. 10 in our Best Marketing Automation Software verdict.