SurveyMonkey review

SurveyMonkey takes first place because it handles the three jobs in this list's brief equally well. The template library lists more than 400 surveys, with ready starting points for customer satisfaction, 360-degree employee reviews, event feedback and Net Promoter Score. Team Advantage adds shared brand assets, user roles, more logic, payment collection, statistical significance, multi-survey analysis and AI thematic analysis, with 50,000 responses a year. Team Premier lifts that to 100,000 and adds white labeling, advanced logic, block randomization, multilingual surveys and crosstabs, which matter for market research. Enterprise adds SSO, user management and a choice of US, Canada or EU data center. Research teams can buy targeted respondents through SurveyMonkey Audience. The drawbacks are cost structure: team plans start at 3 seats, responses beyond the plan cap are billed one by one, and the pricing page showed local currency rather than USD from our location, so the dollar price is pending.

Who it is for

Teams that run a steady mix of customer, employee and market surveys and want templates, analysis and a paid respondent panel in one place.

Price

Free Basic plan; paid plans shown in local currency from our location (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• 400+ survey templates for customer satisfaction, employee feedback, NPS and market research
• Team plans with shared brand assets, user roles and account permissions
• Statistical significance, multi-survey analysis and AI thematic analysis on Team Advantage
• Crosstabs, block randomization and multilingual surveys on Team Premier
• SurveyMonkey Audience for buying responses from a respondent panel, sold separately

Strengths and weaknesses

• Strength: Covers every common survey use case with ready templates
• Strength: Free Basic plan for trying the editor and sending a first survey
• Strength: Analyst seats let colleagues view and analyze results without full access
• Weakness: Team plans require at least 3 users
• Weakness: Paid plans count responses against an annual cap and charge for each extra response
• Weakness: Audience panel responses cost extra on top of the plan

Key facts

• Free plan: Basic, with a limited number of viewable responses per survey
• Team plans: Team Advantage, Team Premier, Enterprise (3+ users)
• Response caps: 50,000 a year on Team Advantage, 100,000 on Team Premier

Where it ranks

SurveyMonkey is No. 1 in our Best Survey Software verdict.