Review · Customer service
Typeform review
A form and survey builder known for one-question-at-a-time conversational design, with AI form creation and analysis.
By the TopToolAdvisor research desk · Updated November 5, 2026
- Features (35%)
- 8.6
- Ease of use (35%)
- 9.3
- Value (30%)
- 7.5
Typeform ranks second because its survey experience is the most polished on this list and its prices are published in USD. Forms show one question at a time, which suits customer feedback and lead surveys where completion matters. Basic costs $28 a month billed yearly, or $39 monthly, and includes unlimited typeforms, AI form creation, conditional logic, webhooks and integrations, but only 100 responses a month and one user. Plus at $56 a month on yearly billing raises that to 1,000 responses and 3 users and removes Typeform branding. Business at $91 adds drop-off rates, conversion tracking and priority support with 10,000 responses. Enterprise adds SSO, HIPAA support and a choice of US or EU data center. The new Research Flow covers participant recruitment, transcription and AI analysis inside Typeform. The catch is that response caps are low on the entry plans, so a team running large employee or market surveys may outgrow Basic quickly.
Who it is for
Marketing, product and research teams that care about completion rates and want surveys that match their brand.
Price
Free plan; Basic from $28 per month billed yearly ($39 monthly) with 100 responses a month.
39 USD / mo 468 USD total / yr 28 USD / mo
Quoted from the vendor pricing page on November 5, 2026.
Key features
- AI-powered form creation and unlimited typeforms on every paid plan
- Conditional logic, webhooks and integrations from the Basic plan
- Branding removal and a custom subdomain on Plus
- Drop-off rates and conversion tracking on Business
- Research Flow for running research projects, from participant recruitment to AI analysis, inside Typeform
Strengths and weaknesses
- Strength: Conversational layout keeps respondents moving one question at a time
- Strength: Free plan to try the builder before paying
- Strength: Clear USD prices for monthly and yearly billing
- Weakness: Basic includes only 100 responses a month and 1 user
- Weakness: Typeform branding stays until the Plus plan
- Weakness: Multi-language forms and the Salesforce integration sit on the higher Growth Flow plan
Key facts
- Plans: Free, Basic, Plus, Business, Growth Flow, Enterprise
- Responses per month: 100 on Basic, 1,000 on Plus, 10,000 on Business
- Users: 1 on Basic, 3 on Plus, 5 on Business
Where it ranks
Typeform is No. 3 in our Best Survey Software verdict.
Alternatives we scored
- SurveyMonkey8.6
- Jotform8.5
- Microsoft Forms8.3
- Tally8.3
Visit typeform.com · Questions or corrections: editorial@toptooladvisor.com